licensing

The Cloud Gets Crowded and more Competitive

The cloud is getting crowded.

In 2022 the cloud computing market – particularly the hybrid cloud – is hotter and more competitive than ever.

Corporate enterprises are flocking to the cloud as a way to offload onerous IT administrative tasks and more easily and efficiently manage increasingly complex infrastructure, storage and security. Migrating operations from the data center to the cloud can also greatly reduce their operational and capital expenditure costs.

Cloud vendors led by market leaders like Amazon Web Services (AWS), Microsoft Azure, Google Cloud, IBM Cloud, Oracle Cloud Infrastructure, SAP, Salesforce, Rackspace Cloud, and VMware, as well as China’s Alibaba and Huawei Cloud, are all racing to meet demand. The current accelerated shift to the cloud was fueled by the COVID-19 global pandemic which created supply chain disruptions and upended many aspects of traditional work life. Since 2020, government agencies, commercial businesses and schools shifted to remote working and learning. Although COVID is generally waning (albeit with continuing flare-ups), a hybrid work environment is the new normal. This in turn, makes a compelling business case for furthering cloud migrations.

In 2022, more than $1.3 trillion in enterprise IT spending is at stake from the shift to cloud, and that revenue will increase to nearly $1.8 trillion by 2025 according to the February 2022 report “Market Impact: Cloud Shift – 2022 Through 2025” by Gartner, Inc. in Stamford, Conn. Furthermore, Gartner’s latest research forecasts that enterprise IT spending on public cloud computing, within addressable market segments, will outpace traditional IT spending in 2025.

Hottest cloud trends in 2022

Hybrid Clouds

Hybrid cloud is exactly what its name implies: it’s a combination of public, private and dedicated on-premises datacenter infrastructure and applications. Companies can adopt a hybrid approach for specific use cases and applications – outsourcing some portions of their operations to a hosted cloud environment, while keeping others onsite. This approach lets companies continue to leverage and maintain their legacy data infrastructure as they migrate to the cloud.

Cloud security and compliance: There is no such thing as too much security. ITIC’s 2022 Global Server Hardware Security survey indicates that businesses experienced an 84% surge in security incidents like ransomware, email phishing scams and targeted data breaches over the last two years that were especially prevalent and commonplace. The hackers are extremely sophisticated; they choose their targets with great precision with the intent to inflict maximum damage and net the biggest payback. This trend shows no signs of abating. In 2021, the average cost of a successful data breach increased to $4.24 million (USD); this is a 10% increase from $3.86 million in 2020 according to the 2021 Cost of a Data Breach Study, jointly conducted by IBM and the Ponemon Institute. The $4.24 million average cost of a single data breach is the highest number in the 17 years since IBM and Ponemon began conducting the survey. It represents an increase of 10% in the last 12 months and 20% over the last two years. Not surprisingly, in 2021, 61% of malware directed at enterprises targeted remote employees via cloud applications. Any security breach will have a domino effect on regulatory compliance. In response, cloud vendors are doubling down on security capabilities and compliance certifications. There is now a groundswell of demand for Secure Access Service Edge (SASE) cloud security architecture designed to safeguard, monitor and access connectivity among myriad cloud applications services, as well as datacenter IT infrastructure and end user devices. SASE gives users a single sign-on capability across multiple cloud applications while ensuring compliance.

Cloud-based disaster recovery (DR): The ongoing concerns around security and compliance issues has also shone the spotlight on the importance of cloud-based disaster recovery. DR uses cloud computing to back up data and continue to run the necessary business processes in case of disaster. Organizations can utilize cloud-based DR for load balancing and to replicate cloud services across multiple cloud environments and providers. The result: enterprise transactions will continue uninterrupted if they lose access to their physical infrastructure in the event of an outage.

Cloud-based Artificial Intelligence (AI) and Machine Learning (ML): Another hot cloud trend is the use of Artificial Intelligence (AI) and Machine Learning (ML). Both AI and ML allow organizations to cut through the data deluge and process and analyze the data to make informed business decisions and quickly respond to current and future market trends.

Top cloud vendors diversify, differentiate their offerings

There are dozens of cloud providers with more entering this lucrative market arena all the time. However, the top four vendors: Amazon AWS, Microsoft Azure, Google Cloud and IBM Cloud currently account for over 70% of the installed base.

Amazon AWS: Amazon AWS has been the undisputed cloud market leader for the past decade. And it remains the number one vendor in 2022. Simply put, Amazon is everywhere and it has amazing brand recognition. Amazon AWS offers a wide array of services that appeal to companies of all sizes. The AWS cloud-based platform enables companies to build customized business solutions using integrated Web services. AWS also offers a broad portfolio of Infrastructure-as-a-Service (IaaS) and Platform-as-a-Service (PaaS). These include Elastic Cloud Compute (EC2), Elastic Beanstalk, Simple Storage Service (S3) and Relational Database Service (RDS). AWS also enables organizations to customize their infrastructure requirements and it provides them with a wide variety of administrative controls via its secure Web-based client. Other key features include: data backup and long-term storage; Service Level Agreement (SLA) of “four nines” – 99.99% – guaranteed SLA uptime; AI and ML capabilities; automatic capacity scaling; support for virtual private clouds and free migration tools.

As with all of the cloud vendors, the devil is in the details when it comes to pricing and cost. On the surface, the pricing model appears straightforward. AWS offers three different pricing options. They are “Pay as you Go,” “Save when you reserve” and “Pay less using more.” AWS also offers a free 12-month plan. Once the trial period has expired, the customer must either choose a paid plan or cancel its AWS subscription. While Amazon does provide a price calculator to estimate potential cloud costs, the many variables make it confusing to discern.

Microsoft Azure: Microsoft Azure ranks close behind Amazon AWS and the platform has been the catalyst for the Redmond, Washington software giant’s resurgence over the last 12 years. As Microsoft transitioned away from its core Windows-based business model, it used a tried and true success strategy: that is, the integration and interoperability of its various software offerings. Microsoft also moved its popular and well-entrenched legacy on-premises software application suites like Microsoft Office, SharePoint, SQL Server and others to the cloud. This gave customers a sense of confidence and familiarity when it came to adoption. Microsoft also boasts one of the tech industry’s largest partner ecosystem. Microsoft regularly refreshes and updates its cloud portfolio. In February, Microsoft unveiled three industry-specific cloud offerings: Microsoft Cloud for Financial Services, Microsoft Cloud for Manufacturing and Microsoft Cloud for Nonprofit. All of these services leverage the company’s security and AI functions. For example, new feature in Microsoft Cloud for Financial Services, called Loan Manager will enable lenders to close loans faster by streamlining workflows and increasing transparency through automation and collaboration. Microsoft Azure offers all the basic and advanced cloud features and functions including: data backup and storage; business continuity and DR solutions; capacity planning; business analytics; AI and ML; single sign-on (SSO) and multifactor authentication as well as serverless computing. Ease of configuration and management are among its biggest advantages, and Microsoft does an excellent job of regularly updating the platform, but documentation and patches may lag a bit. Azure also offers a 99.95% SLA uptime guarantee which is a bit less than “four nines.” Again, the biggest business challenge for existing and prospective Azure customers is figuring out the licensing and pricing model to get the best deal.

Google Cloud Platform (GCP): Like Amazon, Google is a ubiquitous entity with strong brand name recognition. Google touts its ability to enable customers to scale their business as needed using flexible, open technology. Google Cloud consists of over 150 products and developer tools. GCP is a suite of cloud computing services provided by Google. It is a public cloud computing platform consisting of a variety of IaaS and PaaS services like compute, storage, networking, application development and Big Data analytics. The GCP services all run on the same cloud infrastructure that Google uses internally for its end-user products, such as Google Search, Photos, Gmail and YouTube, etc. The GCP services can be accessed by software developers, cloud administrators and IT professionals over the internet or through a dedicated network connection. Notably, Google developed Kubernetes, an open source container standard that automates software deployment, scaling and management. GCP offers a wide array of cloud services including: storage and backup, application development, API management, virtual private clouds, monitoring and management services, migration tools, AI and ML. In order to woo customers, Google does offer very steep discounts and flexible contracts.

IBM: It’s no secret that IBM Cloud lagged behind market leaders AWS and Microsoft Azure, but Big Blue shifted into overdrive to close the gap. Most notably, IBM’s 2019 acquisition of Red Hat for $34 billion gave IBM much needed momentum, solidifying its hybrid cloud foundation and expanding its global cloud reach to 175 countries with over 3,500 hybrid cloud customers. And it shows. On April 19, IBM told Wall Street it expects to hit the top end of its revenue growth forecast for 2022. IBM’s Cloud & Data Platforms unit is the growth driver Cloud revenue grew 14% to $5 billion during the just ended March 31 quarter. Software and consulting sales which represent over 70% of IBM’s business were up 12% and 13%, respectively. IBM Cloud incorporates a host of cloud computing services that run on IaaS or PaaS. And the Red Hat Open Shift platform further fortifies IBM’s hybrid cloud initiatives. Open Shift is an enterprise-ready Kubernetes container platform built for an open hybrid cloud strategy. It provides a consistent application platform to manage hybrid cloud, multicloud, and edge deployments. According to IBM, 47 of the Fortune 50 companies use IBM as their private cloud provider. IBM has upped its cloud game with several key technologies. They include advanced quantum safe cryptography which safeguards applications running on the IBM z16 mainframe which is popular with high end IBM enterprise customers. Quantum-safe cryptography is as close to unbreakable or impenetrable encryption as a system can get. It uses quantum mechanics to secure and transmit data in a way that currently makes it near-impossible to hack. Another advanced feature is the AI on-chip inferencing, available on the newly announced IBM z16 mainframe. It can deliver up to 300 billion deep learning inference operations per day with 1ms response time. This will enable even non-data scientist customers to cut through the data deluge and predict and automate for “increased decision velocity.” AI on-chip inferencing can help customers prevent fraud before it happens by scoring up to 100% of transactions in real-time without impacting Service Level Agreements (SLAs). AI on-chip inferencing can also assist companies with compliance; automating the process to allow firms to cut audit preparation time from one month to one week to maintain compliance and avoid fines and penalties. The IBM Cloud also incorporates the Keep Your Own Key (KYOK) which uses z Hyperprotect in the IBM public cloud. Another key security differentiator is IBM’s Confidential Computing which protects sensitive data by performing computation in a hardware-based trusted execution environment (TEE). IBM Cloud goes beyond confidential computing by protecting data across the entire compute lifecycle. This provides customers with a higher level of privacy assurance – giving them complete authority over data at rest, data in transit and data in use. IBM further distinguishes its IBM Cloud from competitors via its extensive work in supporting and securing regulated workloads, particularly for Financial Services companies. The company’s Power Systems enterprise servers are supported in the IBM Cloud as well. IBM Cloud also offers full server customization; everything included in the server is handpicked by the customer so they don’t have to pay for features they may never use. IBM is targeting its Cloud offering at customers that want a hybrid, highly secure, open, multi-cloud and manageable environment.

Conclusions

Cloud computing adoption – most especially the hybrid cloud model – will continue to accelerate throughout 2022 and beyond. At the same time, vendors will continue to promote AI, machine learning and analytics as advanced mechanisms to help enterprises derive immediate, greater value and actionable insights to drive revenue and profitability.

Security and compliance issues will also be must-have crucial elements of every cloud deployment. Organizations now demand a minimum of four nines of uptime – and preferably, five and six nines of availability – 99.999% and 99.9999% to ensure uninterrupted business continuity. Vendors, particularly IBM with its newly Quantum-safe cryptography capabilities for its infrastructure and IBM Z mainframe, will continue to fortify cloud security and deploy AI.

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ITIC Editorial Calendar

Laura's Insights ITIC Blog / By Laura DiDio

March/April 2020: ITIC 2020 Global Server Hardware and Server OS Reliability Survey

Description: Reliability and uptime are absolutely essential. Over 80% of corporations now require a minimum of 99.99% availability and greater; and an increasing number of enterprises now demand five nines – 99.999% or higher reliability. But which platforms actually deliver? This survey polls businesses on the reliability, uptime and management issues involving the inherent reliability of 14 different server hardware platforms and server operating system. The survey polls corporations on the frequency, the duration and reasons associated with Tier 1, Tier 2 and Tier 3 outages that occur on their core server OS and server hardware platforms. The results of this independent, non-vendor sponsored survey will provide businesses with the information they need to determine the TCO and ROI of their individual environments. The survey will also enable the server OS and server hardware vendors to see how their products rate among global users ranging from SMBs with as few as 25 people to the largest global enterprises with 100,000+ end users.

The 2020 ITIC Global Reliability Survey has also been updated and expanded to include questions on:

Component level failure data comparisons between IBM Power Servers and Intel-based x86 servers such as Dell, HP, Huawei, Lenovo and Cisco.
Percentage of component level failure data comparisons by vendor according to age (e.g. new to three months; three to six months; six months to 1 year; 1 to 2 years; 2 to 3 years; 3 to 4 years; 4 to 5 years; over five years).
Which component parts fail and frequency of failure
A percentage breakout of server parts failures for parts such as hard disk drives(HDD), processors, memory, power components, fans, or other
Where available, how the component failed. For example: memory multi-bit errors, HDD read failures, processor L1/L2 cache errors, etc.

April/May: 2020 Hourly Cost of Downtime

Description: Downtime impacts every aspect of the business. It can disrupt operations and end user productivity, result in data losses and raise the risk of litigation. Downtime can also result in lost business and irreparably damage a company’s reputation. The cost of downtime continues to increase as do the business risks. ITIC’s 2019 Hourly Cost of Downtime survey found an 85 % majority of organizations now require a minimum of 99.99% availability. This is the equivalent of 52 minutes of unplanned outages related to downtime for mission critical systems and applications or just 4.33 minutes of unplanned monthly outage for servers, applications and networks. This survey will once again poll corporations on how much one hour of downtime costs their business – exclusive of litigation, civil or criminal penalties. ITIC will also interview customers and vendors across 10 key vertical markets including: Banking/Finance; Education; Government; Healthcare; Manufacturing; Retail; Transportation and Utilities. The Report will focus on the toll that downtime extracts on the business, its IT departments, its employees, its business partners, suppliers and its external customers. This report will also examine the remediation efforts involved in resuming full operations as well as the lingering or after-effects to the corporation’s reputation as the result of an unplanned outage.

May/June 2020: ITIC Sexual Harassment, Gender Bias and Pay Equity Survey

Description: ITIC’s “Sexual Harassment, Gender Bias and Pay Equity Gap,” independent Web survey polled 1,500 women professionals worldwide across 47 different industries, with a special emphasis on STEM disciplines. The survey focuses on three key areas of workplace discrimination: Sexual Harassment, Gender Bias and Unequal Pay.

July/August: 2020 IoT Deployment and Usage Trends Survey and Report

Description: The Internet of Things (IoT) has been one of the hottest emerging technologies of the last several years. This ITIC Report will present the findings of an ITIC survey that polls corporations on the business and technical challenges as well as the costs associated with IoT deployments. This IoT Report will also examine the ever present security risks associated with interconnected environments and ecosystems. ITIC’s IoT 2020 Deployment and Usage Trends Survey will also query global businesses on a variety of crucial issues related to their current and planned Internet of Things (IoT) usage and deployments such as how they are using IoT (e.g. on-premises versus Network Edge/Perimeter deployments); the chief benefits and biggest challenges and impediments to IoT upgrades. Vendors profiled for this report will include: AT&T, Bosch, Cisco, Dell, Fujitsu, General Electric (GE), Google, Hitachi, Huawei, IBM, Intel, Microsoft, Particle, PTC, Qualcomm, Samsung, SAP, Siemens and Verizon.

August: ITIC 2020-2021 Security Trends

Description: Security, security, security! Security impacts every aspect of computing and networking operations in the Digital Age. And it’s never been more crucial as businesses, schools, government workers and consumers are working at home amidst the ongoing Nouvel and damaging security hack impacting the lives of millions of consumers and corporations. This Report will utilize the latest ITIC independent survey data to provide an overview of the latest trends in computer security including the latest and most dangerous hacks and what corporations can do to defend their data assets. Among the topics covered:

Security threats in the age of COVID-19
The most prevalent type of security hacks
The percentage of corporations that experienced a security hack
The duration of the security hack
The severity of the security hack
The cost of the security hack
Monetary losses experienced due to security breaches
Lost, damaged, destroyed or stolen data due to a security breach
The percentage of time that corporations spend securing their networks and data assets
Specific security policies and procedures companies are implementing
The issues that pose the biggest threats/risks to corporate security

August/September: ITIC 2020 Global Server Hardware Server OS Reliability Survey Mid-Year Update

Description: This Report is the Mid-year update of ITIC’s Annual Global Server Hardware, Server OS Reliability Survey. Each year ITIC conducts a second survey of selected questions from its Annual Reliability poll. ITIC also conducts new interviews with C-level executives and Network administrators to get detailed insights on the reliability of their server hardware and operating system software as well as the technical service and support they receive from their respective vendors. ITIC will also incorporate updated PowerPoint slides and statistics to accompany the report.

October/November: AI, Machine Learning and Data Analytics Market Outlook

Description: This Report will examine the pivotal role that AI, Machine Learning and IoT-enabled predictive and prescriptive Analytics plays in assisting businesses sort through the data deluge to make informed decisions and derive real business value from their applications. AI and Machine Learning take Data Analytics to new levels. They can help businesses identify new product opportunities and also uncover hidden risks. Machine intelligence is already built into predictive and prescriptive analytics tools, speeding insights and enabling the analysis of vast probabilities to determine an optimal course of action or the best set of options. Over time, more sophisticated forms of AI will find their way into analytics systems, further improving the speed and accuracy of decision-making. Rather than querying a system and waiting for a response, the trend has been toward interactivity using visual interfaces. In the near future, voice interfaces will become more common, enabling humans to carry on interactive conversations with digital assistants while watching the analytical results on a screen. Analytics makes businesses more efficient; it enables them to cut costs and lower ongoing operational expenditures. It also helps them respond more quickly and agilely to changing market conditions – making them more competitive and thus driving top line revenue in both the near term and long term strategic sales. Vendors Profiled: AppDynamics, BMC, Cisco, IBM, Microsoft, Oracle, SAP and SAS. It also discusses how non-traditional vendors in the carrier and networking segments e.g. Dell/EMC, GE, Google, Verizon and Vodafone have fully embraced AIOps and analytics via partnerships, acquisitions and Research and Development (R&D) initiatives and have moved into this space and challenged the traditional market leaders. And it will provide an overview of the latest Mergers and Acquisitions (M&A) and their impact on the Analytics industry.

December: ITIC 2021 Technology and Business Outlook

Description: This Report will be based on ITIC survey results that poll IT administrators and C-level executives on a variety of forward looking business and technology issues for the 2020 timeframe. Topics covered will include: Security, IT staffing and budgets; application and network infrastructure upgrades; hardware and software purchasing trends and cloud computing.

Survey Methodology

ITIC conducts independent Web-based surveys that contain multiple choice and essay questions. In order to ensure the highest degree of accuracy, we employ authentication and tracking mechanisms to prohibit tampering with the survey results and to prohibit multiple votes by the same party. ITIC conducts surveys with corporate enterprises in North America and in over 25 countries worldwide across a wide range of vertical markets. Respondents range from SMBs with 25 to 100 workers to the largest multinational enterprises with over 100,000 employees. Each Report also includes two dozen first person customer interviews and where applicable, vendor and reseller interviews. The titles of the survey respondents include:

Network administrators
VPs of IT
Chief information officers (CIOs)
Chief technology officers (CTOs)
Chief executive officers (CEOs)
Chief Information Security Officers (CISOs)
Chief Marketing Officers (CMOs)
Consultants
Application developers
Database Administrators
Telecom Manager
Software Developer
System Administrator
IT Architect
Physical Plant Facilities Manager
Operations Manager
Technical Lead
Cloud Managers/Specialists
IoT Manager
Server Hardware/Virtualization Manager

ITIC welcomes input and suggestion from its vendor and enterprise clients with respect to surveys, survey questions and topics for its Editorial Calendar. If there are any particular topics or questions in a specific survey that you’d like to see covered, please let us know and we will do our best to address it.

About Information Technology Intelligence Corporation (ITIC)

ITIC, founded in 2002, is a research and consulting firm based in suburban Boston. It provides primary research on a wide variety of technology topics for vendors and enterprises. ITIC’s mission is to provide its clients with tactical, practical and actionable advice and to help clients make sense of the technology and business events that influence and impact their infrastructures and IT budgets. ITIC can provide your firm with accurate, objective research on a wide variety of technology topics within the network infrastructure: application software, server hardware, networking, virtualization, cloud computing, Internet of Things (IoT) and Security (e.g. ransom ware, cyber heists, phishing scams, botnets etc.). ITIC also addresses the business issues that impact the various technologies and influence the corporate business purchasing decisions. These include topics such as licensing and contract negotiation; GDPR; Intellectual Property (IP); patents, outsourcing, third party technical support and upgrade/migration planning.

For more information visit ITIC’s website at: www.itic-corp.com.

To purchase or license ITIC Reports and Survey data contact: Fred Abbott

Email: fhabbott@valleyviewventures.com;

Valley View Ventures, Inc.

Phone: 978-254-1639

www.valleyviewventures.com

ITIC Editorial Calendar Read More »

ITIC 2020 Editorial Calendar

2019, 2020, Editorial Calendars / By Laura DiDio

March/April 2020: ITIC 2020 Global Server Hardware and Server OS Reliability Survey

The 2020 ITIC Global Reliability Survey has also been updated and expanded to include questions on:

Component level failure data comparisons between IBM Power Servers and Intel-based x86 servers such as Dell, HP, Huawei, Lenovo and Cisco.
Percentage of component level failure data comparisons by vendor according to age (e.g. new to three months; three to six months; six months to 1 year; 1 to 2 years; 2 to 3 years; 3 to 4 years; 4 to 5 years; over five years).
Which component parts fail and frequency of failure
A percentage breakout of server parts failures for parts such as hard disk drives(HDD), processors, memory, power components, fans, or other
Where available, how the component failed. For example: memory multi-bit errors, HDD read failures, processor L1/L2 cache errors, etc.

April/May: 2020 Hourly Cost of Downtime

May/June 2020: ITIC Sexual Harassment, Gender Bias and Pay Equity Survey

July/August: 2020 IoT Deployment and Usage Trends Survey and Report

August: ITIC 2020-2021 Security Trends

Security threats in the age of COVID-19
The most prevalent type of security hacks
The percentage of corporations that experienced a security hack
The duration of the security hack
The severity of the security hack
The cost of the security hack
Monetary losses experienced due to security breaches
Lost, damaged, destroyed or stolen data due to a security breach
The percentage of time that corporations spend securing their networks and data assets
Specific security policies and procedures companies are implementing
The issues that pose the biggest threats/risks to corporate security

August/September: ITIC 2020 Global Server Hardware Server OS Reliability Survey Mid-Year Update

October/November: AI, Machine Learning and Data Analytics Market Outlook

December: ITIC 2021 Technology and Business Outlook

Survey Methodology

Network administrators
VPs of IT
Chief information officers (CIOs)
Chief technology officers (CTOs)
Chief executive officers (CEOs)
Chief Information Security Officers (CISOs)
Chief Marketing Officers (CMOs)
Consultants
Application developers
Database Administrators
Telecom Manager
Software Developer
System Administrator
IT Architect
Physical Plant Facilities Manager
Operations Manager
Technical Lead
Cloud Managers/Specialists
IoT Manager
Server Hardware/Virtualization Manager

About Information Technology Intelligence Corporation (ITIC)

To purchase or license ITIC Reports and Survey data contact: Fred Abbott

Email: fhabbott@valleyviewventures.com;

Valley View Ventures, Inc.

Phone: 978-254-1639

www.valleyviewventures.com

ITIC 2020 Editorial Calendar Read More »

The Patent Game: Everybody’s Playing, You Snooze, You Lose

Laura's Insights ITIC Blog / By Laura DiDio

“Let the future tell the truth, and evaluate each one according to his work and accomplishments. The present is theirs; the future, for which I have really worked, is mine.”

— Nikola Tesla

Thomas Edison and Nikola Tesla have a lot in common with Apple, Google, HTC, and Motorola & Research in Motion.

They were/are all warriors in the ongoing war to see who can amass the largest number of the most lucrative technology patents. Edison and Tesla waged their battle from the late 1860s through the 1920s and the stakes were just as high then as they are now.

Nary has a week gone by without mention of the latest contretemps among the high tech industry titans. There’s been no cessation of hostilities during the holiday season. If anything, top tier companies have become even more aggressive about solidifying and extending their dominance in and out of their core competencies as 2010 comes to a close. …

The Patent Game: Everybody’s Playing, You Snooze, You LoseRead More »

The Patent Game: Everybody’s Playing, You Snooze, You Lose Read More »

Happy 1st Birthday Windows 7; Now Can We Please Cancel Microsoft’s MidLife Crisis?

Laura's Insights ITIC Blog / By Laura DiDio

Windows 7 is now officially a year old. Since it was released October 22, 2009, Microsoft has sold over 240 million copies of the operating system — approximately seven copies per second. That makes it the fastest selling operating system in Microsoft’s history or any vendor’s history. Some industry pundits estimate that Windows 7 sales will top 300 million within the next six-to-eight months.

Microsoft has plenty of other reasons to celebrate Windows 7’s first birthday. Windows 7 has also been one of the most stable, reliable and secure releases in Microsoft’s history.

A three-quarters majority – 73 percent of the 400+ respondents to the latest joint ITIC/Sunbelt Software poll, gave Windows 7 an “excellent,” “very good” or “good” rating. …

Happy 1st Birthday Windows 7; Now Can We Please Cancel Microsoft’s MidLife Crisis?Read More »

Happy 1st Birthday Windows 7; Now Can We Please Cancel Microsoft’s MidLife Crisis? Read More »

Microsoft Azure Platform, BPOS Cloud Vision Must Address Licensing

Laura's Insights ITIC Blog / By Laura DiDio

Microsoft did a very credible job at its TechEd conference in New Orleans last week, laying out the technology roadmap and strategy for a smooth transition from premises-based networks/services to its emerging Azure cloud infrastructure and software + services model.

One of the biggest challenges facing Microsoft and its customers as it stands on the cusp of what Bob Muglia, president of Microsoft’s Server & Tools Business (STB) unit characterized as a “major transformation in the industry called cloud computing,” is how the Redmond, Wash. software giant will license its cloud offerings.

Licensing programs and plans—even those that involve seemingly straightforward and mature software, PC- and server-based product offerings—are challenging and complex in the best of circumstances. This is something Microsoft knows only too well from experience. Constructing an equitable, easy-to-understand licensing model for cloud-based services could prove to be one of the most daunting tasks on Microsoft’s Azure roadmap.

It is imperative that Microsoft proactively address the cloud licensing issues now, and Microsoft executives are well aware of this. During the Q&A portion of one cloud-related TechEd session, Robert Wahbe, corporate vice president, STB Marketing was asked, “What about licensing?” He took a sip from his water bottle and replied, “That’s a big question.”

That is an understatement.

Microsoft has continually grappled with simplifying and refining its licensing strategy since it made a major misstep with Licensing 6.0 in May, 2001, where the initial offering was complex, convoluted and potentially very expensive. It immediately met with a huge vocal outcry and backlash. The company was compelled to postpone the Licensing 6.0 launch while it re-tooled the program to make it more user-friendly from both a technical and cost perspective.

Over the last nine years, Microsoft’s licensing program and strategy has become one of the best in the high-technology industry. It offers simplified terms and conditions (T&Cs); greater discounts for even the smallest micro SMBs and a variety of add-on tools (e.g. licensing compliance and assessment utilities), as well as access to freebies, such as online and onsite technical service and training for customers who purchase the company’s Software Assurance (SA) maintenance and upgrade agreement along with their Volume Licensing deals.

Licensing from Premises to the Cloud
Microsoft’s cloud strategy is a multi-pronged approach that incorporates a wide array of offerings, including Windows Azure, SQL Azure and Microsoft Online Services (MOS). MOS consists of hosted versions of Microsoft’s most popular and widely deployed server applications, such as Exchange Server, PowerPoint and SharePoint. Microsoft’s cloud strategy also encompasses consumer products like Windows Live, Xbox Live and MSN.

Microsoft is also delivering a hybrid cloud infrastructure that will enable organizations to combine premises-based with hosted cloud solutions. This will indisputably provide Microsoft customers with flexibility and choice as they transition from a fixed-premises computing model to a hosted cloud model. In addition, it will allow them to migrate to the cloud at their own pace as their budgets and business needs dictate. However, the very flexibility, breadth and depth of offerings that make Microsoft products so appealing to customers, ironically, are the very issues that increase the complexity and challenges of creating an easily accessible, straightforward licensing model.

Dueling Microsoft Clouds: Azure vs. BPOS
Complicating matters is that Microsoft has dueling cloud offerings; the Business Productivity Online Suite (BPOS) and the Windows Azure Platform. As a result, Microsoft must also develop, delineate and differentiate its strategy, pricing and provisions for Azure and BPOS. It’s unclear (at least to this analyst) as to when and how a customer will choose one or mix and match BPOS and Azure offerings. Both are currently works in progress.

BPOS is a licensing suite and a set of collaborative end-user services that run on Windows Server, Exchange Server, and SQL Server. Microsoft offers the BPOS Standard Suite, which incorporates Exchange Online, SharePoint Online, Office Live Meeting, and Office Communications (OCS) Online. The availability of the latter two offerings is a key differentiator that distinguishes Microsoft’s BPOS and rival offerings from Google. Microsoft also sells the BPOS Business Productivity Online Deskless Worker Suite. It consists of Exchange Online Deskless Worker, SharePoint Online Deskless Worker and Outlook Web Access Light. This BPOS package is targeted at SMBs, small branch offices or companies that want basic, entry-level messaging and document collaboration functions.

By contrast, Azure is a cloud platform offering that contains all the elements of a traditional application stack from the operating system up to the applications and the development framework. It includes the Windows Azure Platform AppFabric (formerly .NET Services for Azure), as well as the SQL Azure Database service.

While BPOS is aimed squarely at end users and IT managers, Azure targets third-party ISVs and internal corporate developers. Customers that build applications for Azure will host it in the cloud. However, it is not a multi-tenant architecture meant to host your entire infrastructure. With Azure, businesses will rent resources that will reside in Microsoft datacenters. The costs are based on a per-usage model. This gives customers the flexibility to rent fewer or more resources, depending on their business needs.

Cloud Licensing Questions
Any cloud licensing or hybrid cloud licensing program that Microsoft develops must include all of the elements of its current fixed premises and virtualization models. This includes:

1. Volume Licensing: As the technology advances from fixed premises software and hardware offerings to private and public clouds, Microsoft must find ways to translate the elements of its current Open, Select and Enterprise agreements to address the broad spectrum of users from small and midsized (SMBs) companies to the largest enterprises with the associated discounts for volume purchases.
2. Term Length: The majority of volume license agreements are based on a three-year product lifecycle. During the protracted economic downturn, however, many companies could not afford to upgrade. A hosted cloud model, though, will be based on usage and consumption, so the terms should and most likely will vary.
3. Software Assurance: Organizations will still need upgrade and maintenance plans regardless of where their data resides and whether or not they have traditional subscription licensing or the newer consumption/usage model.
4. Service and Support: Provisions for after-market technical services, support and maintenance will be crucial for Microsoft, its users, resellers and OEM channel partners. ITIC survey data indicates that the breadth and depth of after-market technical service and support is among the top four items that make or break a purchasing deal.
5. Defined areas of responsibility and indemnification: This will require careful planning on Microsoft’s part. Existing premises-based licensing models differ according to whether or not the customer purchases their products directly from Microsoft, a reseller or an OEM hardware manufacturer. Organizations that adopt a hybrid premises/cloud offering and those that opt for an entirely hosted cloud offering will be looking more than ever before to Microsoft for guidance. Microsoft must be explicit as to what it will cover and what will be covered by OEM partners and/or host providers.

Complicating the cloud licensing models even further is the nature of the cloud itself. There is no singular cloud model. There may be multiple clouds, and they may be a mixture of public and private clouds that also link to fixed premises and mobile networks.

Among the cloud licensing questions that Microsoft must address and specifically answer in the coming months are:

• What specific pricing models and tiers for SMBs, midsize and enterprises will be based on a hybrid and full cloud infrastructures?
• What specific guarantees if any, will it provide for securing sensitive data?
• What level of guaranteed response time will it provide for service and support?
• What is the minimum acceptable latency/response time for its cloud services?
• Will it provide multiple access points to and from the cloud infrastructure?
• What specific provisions will apply to Service Level Agreements (SLAs)?
• How will financial remuneration for SLA violations be determined?
• What are the capacity ceilings for the service infrastructure?
• What provisions will there be for service failures and disruptions?
• How are upgrade and maintenance provisions defined?

From the keynote speeches and throughout the STB Summit and TechEd conference, Microsoft’s Muglia and Wahbe both emphasized and promoted the idea that there is no singular cloud. Instead, Microsoft’s vision is a world of multiple private, public and hybrid clouds that are built to individual organizations’ specific needs.

That’s all well and good. But in order for this strategy to succeed, Microsoft will have to take the lead on both the technology and the licensing fronts. The BPOS and Azure product managers and marketers should actively engage with the Worldwide Licensing Program (WWLP) managers and construct a simplified, straightforward licensing model. We recognize that this is much easier said than done. But customers need and will demand transparency in licensing pricing, models and T&Cs before committing to the Microsoft cloud.

Microsoft Azure Platform, BPOS Cloud Vision Must Address Licensing Read More »

ITIC 2009-2010 Global Virtualization Deployment Trends Survey Results

ITIC Reports & Surveys / By Laura DiDio

Server virtualization demand and deployments are strong and will remain so for the remainder of 2009 and through 2010, despite the ongoing economic downturn.

The results of the new, independent ITIC 2009 Global Server Virtualization Survey, which polled more than 700 corporations worldwide during May/June and August, reveal that server virtualization deployments have remained strong throughout the ongoing 2009 economic downturn. It also shows that the three market leaders Citrix, Microsoft and VMware, are consolidating their positions even as the virtualization arena itself consolidates through mergers, acquisitions and partnerships.

Microsoft in particular has made big year-over-year gains in deployments and market share. Thanks to the summer release of the new Hyper-V 2.0 with live migration capabilities the Redmond, Washington software firm has substantially closed the feature/performance gap between itself and VMware’s ESX Server. The technical advances of Hyper-V combined with the excellent conditions of Microsoft’s licensing program, make the company’s virtualization products very competitive and alluring. Three out of five — 59% of the survey respondents — indicated their intent to deploy Hyper-V 2.0 within the next 12 to 18 months.

Survey responses also show a groundswell of support for application and desktop virtualization deployments. These two market segments constitute a much smaller niche of deployments and installations compared to virtualized server environments. The survey results show that application virtualization (where Microsoft is the market leader) and desktop virtualization (in which Citrix is the market leader), are both poised for significant growth in the 2010 timeframe.

Another key survey revelation was that 40% of respondents, especially businesses with 500 or more end users, said they either have or plan to install virtualization products from multiple vendors. This will place more emphasis and importance on integration, interoperability, management and third-party add-on tools to support these more complex, heterogeneous virtualization environments.

Among the other key survey highlights:

The “Big Three,” Citrix, Microsoft and VMware, are bolstering their positions with a slew of new offerings and a plethora of partnerships due out in the 2009 summer and fall.
Partnerships and Alliances: The alliance between Citrix and Microsoft remains robust as these two firms believe that there’s strength in numbers, as they mount a challenge to server virtualization leader VMware’s continuing dominance.
Microsoft Hyper-V Closes the Gap: Microsoft made big year-over-year market share gains from 2008 to 2009. The survey data shows current Hyper-V usage at 32%; but 59% plan to adopt in next 12 to 18 months.
VMware remains the market leader in server virtualization with approximately 50% share among enterprise users; Microsoft follows with 26% share.
Microsoft is the current market leader in application virtualization with a 15% share; followed by Citrix with 11% and VMware with 7%. However, nearly two-thirds of businesses have not yet deployed application virtualization.
Citrix is the market leader in desktop virtualization with a 19% market share followed by Microsoft with 15% and VMware with 8%. But again, over 60% of corporations have not yet begun to virtualize their desktop environments.
Mergers and Acquisitions Raise Questions: There is confusion among the legacy Sun and Virtual Iron users as to what will happen to both the product lines and technical support in the wake of both firms’ acquisition by Oracle.
Apple Mac is a popular virtualization platform; nearly 30% of respondents said they use Mac hardware in conjunction with Windows operating systems to virtualize their server and desktop environments.
Parallels and VMware Fusion are the two leading Mac virtualization vendors with a near 50/50 split market share.
Time to Bargain: Despite budget cuts and reduced resources only a very small percentage of companies — 7% — have attempted to renegotiate their virtualization licensing contracts to get lower prices and better deals.
Server Virtualization Lowers TCO: Almost 50% of survey respondents reported that server virtualization lets them lower their total cost of ownership (TCO) and achieve faster return on investment (ROI); however, only 25% of businesses could quantify the actual monetary cost savings
Users Prefer Terra Firma Virtualization to Cloud: Users are moving slowly with respect to public cloud computing migrations, which are heavily dependent on virtualization technology. To date, only 14% of survey respondents said they will move their data to a virtualized public cloud within the next six-to-12 months.

This survey identifies the trends that propel or impede server, application and desktop virtualization deployments and to elucidate the timeframes in which corporations plan to virtualize their environments. ITIC advises all businesses, irrespective of size or vertical market to conduct due diligence to determine which virtualization solution or combination of products best meets their technical and business needs in advance of any migration. And in light of the ongoing economic downturn, businesses are well advised to negotiate hard with their vendors for the best deals and to ensure that the appropriate IT managers receive the necessary training and certification to ensure a smooth, trouble-free virtualization upgrade. This will enable the business to lower TCO, accelerate ROI and minimize and mitigate risk to an acceptable level.

ITIC 2009-2010 Global Virtualization Deployment Trends Survey Results Read More »

Windows 7 is a make or break release for Microsoft

Laura's Insights ITIC Blog / By Laura DiDio

The long awaited successor to Windows XP and Windows Vista, will ship several months earlier than planned. Expectations are high industry-wide.

Windows 7 is crucial to Microsoft’s over-arching software business and technology strategy for the next two years. Although it is an incremental upgrade and not a major overhaul of the underlying Vista kernel, Windows 7 represents a crucial upgrade for both consumer and corporate customers.

Practically speaking, Windows 7 must do what Vista didn’t: deliver near seamless, plug and play integration and interoperability with the overwhelming majority of Microsoft and third party applications, device drivers, utilities and hardware peripherals. As a standalone operating system (OS) Vista was fine. Unfortunately, there’s no such thing as a standalone OS. The lack of backwards compatibility between Vista and third party software and even incompatibilities in the file formats between Vista and Office 2007 and other Microsoft products was a nightmare for corporations and consumers alike.

As a result, there is no margin for error. Windows 7 must fulfill users’ expectations, business and technology needs from the first day it ships. Microsoft will not get a second chance to make a good first impression. Failure to do so could send customers running to rival desktop platforms like Apple’s Mac OS X 10.x and Linux distributions, or even online options such as those being pitched by Google. . And if Windows 7 does not deliver the features, integration, interoperability and reliability Microsoft is promising, it may well create a domino effect that adversely impacts the upcoming releases of related solutions like Exchange Server and the Office platform.

Integration and interoperability are the most important criteria, besting even cost, when it comes to choosing a new technology. The results of ITIC’s May 2009 Application Availability survey of 300 businesses worldwide found that 60% of business said integration and interoperability with existing and legacy applications tops the list of “must have” items in new software application and operating system purchases. Cost came in a close second with 56% of the respondents followed by ease of use and installation (55%).

The stakes for Windows 7 are also high because of intensified competition. Rumors abound that Microsoft pushed up the release date by at least three months so that Windows 7 hits the streets in advance of the low cost netbook version of Google’s Android. Microsoft also faces increased competition in its decades-old rival Apple. During the past two years Apple’s Mac OS X 10.x running on Apple’s Intel-based proprietary hardware has been making a comeback in corporate enterprises. Apple products do not represent a significant threat to Microsoft’s corporate desktop dominance, but they can nibble at the fringes, potentially dilute momentum [for Windows 7] and take some market share. In this ongoing global economic downturn, no vendor wants to concede any revenue or even a percentage point of market share.

Microsoft of course is acutely aware of these issues. In recent months, company CEO Steve Ballmer and Senior Vice President Bill Veghte have publicly stated that users were stymied by the incompatibility issues they encountered with Vista. They intend to avoid those problems with Windows 7.

Fortuitously, for Microsoft, there are many factors in Windows 7’s favor. They include:

Pent-up Demand. To date, only 10% of the 700 survey respondents in ITIC’s 2009 Global IT and Technology Trends Global Deployment Survey have deployed Vista as their company’s primary desktop operating system. The results indicated that Windows XP remains the primary desktop OS for 89% of the respondents. Nearly half—45%—of the survey respondents indicated they would skip Vista and migrate from XP to Windows 7. The main reasons for this were cost constraints associated with the bearish economy, and reluctance to undertake a complex OS upgrade with manpower constraints.The prevailing sentiment among businesses is that they can afford to wait because Windows XP adequate met their business and technology needs over the last two years. ITIC believes this bodes well for Windows 7 deployments in the short and intermediate term. If 20% of the installed base of legacy Windows XP users migrate or indicate their intention to upgrade to Windows 7 within the first three or four months of shipment, Microsoft will be well-positioned. There is a reasonable likelihood of this, providing Windows 7 delivers the goods. And the advance word from customers interviewed by ITIC is generally positive.
New feature set. Windows 7 will have six different versions, but to minimize the confusion that accompanied the Vista launch, only the Home Premium and Professional editions will be widely sold in retail outlets. Specific versions that are designed for enterprise use or developing nations will be aggressively marketed to those specific accounts and geographic regions, thus taking the guesswork out of purchasing. Most importantly: Microsoft says that every one of the versions will include all of the capabilities and features of the edition below it which will help to minimize upgrade woes. Corporations and consumers that want to move to a more feature rich version of Windows 7 can use Windows Anytime Upgrade to purchase the upgrade online and unlock the features of those editions from their desktops.ITIC interviewed several dozen Windows 7 beta users over the last several months and an overwhelming 9 out of 10 respondents expressed their satisfaction with improvements in many Windows 7’s core capabilities when compared to both Windows XP and Vista. This includes faster boot sequence, better reliability, improved security, a much faster and more comprehensive search engine, and more flexible configuration options. Additionally, Microsoft bolstered the inherent security of Windows 7 with DirectAccess and BitLocker To Go features. The DirectAccess capability is designed to provide remote, traveling and telecommuting workers with the same secure connectivity as though they were local by establishing a VPN “tunnel” to their corporate networks. BitLocker To Go extends the data encryption features introduced in Vista to include removable storage devices such as USB thumb drives support in Windows 7. Users can employ a password or a smart card with a digital certificate to unlock and access their data. And the devices can be used on any other Windows 7-based machine with the correct password. Users can also read, but not modify data on older Windows XP and Vista systems.
Economical and feature rich Licensing contracts. Finally, the terms and conditions of Windows 7 licensing contracts promise to make upgrades easier on corporate IT budgets. In February, Microsoft said it would provide a license that will allow customers to directly upgrade from Windows XP to Windows 7. There is a caveat, though: users will have to wipe their hard drives and perform a clean install – so technically, it’s not an upgrade. Microsoft has not yet released pricing details for Windows 7 but ITIC believes the upgrade license will most likely cost 20% to 40% less than a new license.Additionally, corporations that purchased Microsoft’s Software Assurance Maintenance and upgrade plan as a standalone product or received it as part of their Enterprise Agreement (EA) licenses, are entitled to free upgrades to Windows 7 since it is an incremental release. Additionally, in order to make life easier for users (and to engender goodwill) Microsoft is letting the Release Candidate (RC) free trial license for Windows 7 last a full year until June 2010! And users looking for a discounted version of Windows 7 to run on low cost, minis or netbooks take note: Microsoft and Intel have agreed that in order for a device to be considered a netbook, the screen must not exceed 10.2” Prior to this, Microsoft allowed customers to get the Windows XP or Vista discount for or devices as large as a 12.1” screen.

In summary, all indications are that Microsoft has learned from its Vista mistakes. As a result, businesses and consumers stand ready to reap significant benefits in compatibility, features, pricing and licensing with Windows 7.

Windows 7 is a make or break release for Microsoft Read More »

Apple Shines

Laura's Insights ITIC Blog / By Laura DiDio

Apple rang in 2009 by celebrating a trio of milestones that were impressive by any standards including those of a company whose 32-year span has been filled with a cornucopia of noteworthy events. In quick succession, Apple posted the best financial results in its history: during the just ended 2009 first fiscal quarter it achieved record revenues of nearly $10.2 billion on record net quarterly profits of $1.61 billion and it sold an astounding 22.7 million iPods, another record. The icing on the cake: Apple’s flagship Mac computer celebrated its 25th birthday amidst the news that the Cupertino, California firm’s latest Mac Book and Mac Book Pro notebooks contributed to the overall financial bonanza with sales of 2.5 million units; a 34% gain in year-over-year unit shipments.

These feats would be extraordinary at any time but they offered even more cause for celebration due to their arrival during a week in which the news from almost all of Apple’s high-tech vendor counterparts ranged from disappointing to dismal to downright dire. Intel said it would shed up to 6,000 workers and close five manufacturing plants; Microsoft announced it will lay off 5,000 workers (the first such major action in its history) amidst declining demand for Windows PC solutions, and even the goliath Google saw a sharp decline in its 2009 first fiscal quarter profits.

With such a bountiful harvest, it was more than a little perplexing to read the headline in the January 22 issue of Silicon Valley.com column proclaiming: “Mac’s influence could wane.” Granted, the headline was a bit misleading. The article itself stated that things look good for Apple and its Macs in the near term, but what about the next 25 years? Good question.

Long term forecasts of even five years are more art or guesswork than science. But decades long prognostications are rarities unless you’re talking about Nostradamus or the Oracle of Delphi. So we’re left to forecast with the tools at our disposal – in this case, the facts. So here for your consideration is our Top 10 List concerning Apple’s health and well-being. It includes some little known facts of both a positive and even potentially negative nature.

10. Big Mac sales shrink. Apple Mac desktop sales dipped slightly even as sales of its notebooks and the lightweight Apple Mac Book Air soared. This is hardly surprising. Both the American and global consumers and workforces are becoming increasingly mobile, transitioning into an era of ever-more powerful notebooks, Netbooks (or minis) and PDAs. Critics argue that the commoditization of PC hardware will make it difficult for Apple or any hardware vendor to distinguish itself. As a result, Apple desktop sales may continue to contract along with those of PCs although they won’t become obsolete for many years. Meanwhile, Apple has a wide array of Mac Book, Mac Book Pro and the Mac Book Air products to take up the slack. The company also wisely cut hardware and OS X 10.x operating system prices to be more competitive with PCs.

9. iPod and iPhone. Apple sold a record 22.7 million iPods during the quarter, and the device has approximately 70% market share in the U.S. Worldwide market share percentages vary by country from 70% in Western Europe and Australia to well over 60% in Japan and over 50% in Canada. At the same time, iPhone sales in Q1 were 4.36 units million, representing 88% unit growth over the year-ago quarter. At some point, iPod and iPhone sales may reach saturation but that won’t happen anytime soon and when it does, Apple will most likely have another device in the offing.

8. Up, up and away. Data is no longer tied to the PC or desktop, it is moving to the cloud. Apple is right there in the cloud. Cloud computing is the new buzz word for delivering applications as services via the Internet. The first fruits of Apple’s cloud computing initiative involves the integration of Google’s cloud computing offering, the Google App Engine with Apple’s iPhone mobile computing platform. ITIC anticipates Apple will expand its reach into the cloud, again based on customer demand. Nearly half – 49% of the ITIC/Sunbelt Software survey respondents said they plan to increase integration between existing Apple consumer products like the iPhone to allow corporate users to access corporate Email and other applications over the next 12 months.

7. Marketing. No one does it better. From the moment that Steve Jobs stepped onstage 25 years ago and unveiled his 20lb. baby, to the creative licensing of the Rolling Stones tune “Like a Rainbow”, to partnering with the Irish rock group U2 to help promote iPod usage, Apple’s marketing has always been stellar. Apple uses every available channel – from the airwaves to the street – to promote its brand. There are now 251 Apple retail stores open in 10 countries, with total quarterly traffic of 46.7 million visitors.

6. New gadgets. Users and industry watchers have grown accustomed to Apple debuting revolutionary new products at MacWorld and they disappointed when it doesn’t happen. It is unrealistic to expect that any company, even one as inventive as Apple, can deliver a iPod or iPhone every year. Meanwhile, users will have to “settle” for evolutionary innovations like new laptop batteries that will run for eight hours without re-charging and Time Capsule, an all-in-one 802.11n wireless backup router that includes up to 1 terabyte of disk storage.

5. Leadership. It’s impossible to overstate or understate what company founder Steve Jobs has meant to Apple. His 1996 return to Apple sparked one of the greatest corporate revivals since Lazarus. An iconic figure in Silicon Valley for over 30 years, Jobs’ future is now clouded by health concerns, and investors and industry watchers are rightly nervous. Only time will tell when or if Jobs will return. If he does not, it will be a devastating loss on many levels but it will not cripple the company’s ability to thrive and survive. Still, Apple must allay customer, investor and government concerns by being truthful and forthcoming regarding Jobs and the company’s future.

4. What’s in Apple’s Wallet? Cash — $28.1 billion to be exact and $0 debt. That’s more than Google ($15.85B); Microsoft ($20.3B); IBM ($12.9B); Intel ($11.84B) or Sony ($6.05B). Apple also has double digit profit margins of 14.70% and operating margins of nearly 19%; return on assets is 10.77% while return on shareholders’ equity is a robust 24.47%. Few if any corporations can boast such a healthy balance sheet, which leaves Apple free to invest heavily in R&D, marketing initiatives and other efforts to keep ahead of competitors.

3. Apple is hot – and cool. Consumers have always loved Apple and there’s nothing to indicate that will change. Consumer enthusiasm for iPods and iPhones has fueled the resurgence of Macs and OS X 10.x in enterprises. Everyone it seems has or wishes they had an iPod or an iPhone. Beyond that the latest joint ITIC/Sunbelt Software data indicates that Apple is increasing its presence in many markets thanks to the performance and reliability of the core products. Eight out of 10 businesses – 82% of the survey respondents – rated the reliability of the Mac and OS X 10.x as “excellent” or “very good,” while almost 70% of those polled gave the same high marks to the security of the Apple platform. Tellingly, 68% of the survey respondents said their firms are likely to allow more users to deploy Macs as their enterprise desktops in the next six-to-12 months.

2. Enterprising. Over the past three years Apple has made a comeback in the enterprise. The latest joint ITIC/Sunbelt Software survey of 700 companies worldwide indicates that nearly 80% of businesses have Macs in their environment and 25% have significant (>30) numbers of Macs. But while enterprise users love Apple, IT managers remain divided. The biggest drawback for the Mac is the dearth of enterprise-class third party management and performance enhancement tools but technical service and support is also an issue. Apple will have to address these points if the company expects or plans to challenge Microsoft’s dominance on business desktops. So far, Apple has been silent about its enterprise strategy but a new consortium of five third party vendors calling itself the Enterprise Desktop Alliance (EDA) is determined to promote the management, integration and interoperability capabilities of the Mac in corporate environments.

1. Mobile and agile, not fragile. The combination and plethora of Apple consumer and corporate devices makes for a powerful product portfolio with widespread appeal. Unlike many of its competitors Apple is not dependent on a single product or market segment. Hence, when sales decline in one sector, the slippage is offset by another product as we’ve seen with Mac notebooks picking up the slack for Mac desktops. This enables Apple to adjust both its technology plans and market focus accordingly, strengthening and insulating the company from cyclical downturns.

One of the hallmarks of Apple’s existence has been the ability to re-invent itself – not only changing with the times – but keeping its fingers on the pulse of an often fickle public and anticipating what its users and the industry wants. Apple is well positioned for both the near and intermediate term. It will have to stay focused, keep its edge and clearly communicate its strategy in order to maintain the same level of success it has achieved in the last 32 years.

Apple Shines Read More »

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