Laura’s Insights ITIC Blog

Analysis: Citrix XenDesktop 4 Product and Positioning

2009, Laura's Insights ITIC Blog, News / By

Citrix today released XenDesktop™ 4, which it says is designed to “make virtual desktops a mainstream reality for hundreds of millions of corporate employees .” XenDesktop 4 incorporates a new FlexCast™ delivery technology that takes an agnostic approach, by supporting every major desktop virtualization model in a single, integrated solution. Citrix says this will result in improved ROI, simplified management and extends the benefits of virtualization to every employee in the enterprise. XenDesktop 4 further simplifies desktop computing by integrating all the capabilities of Citrix XenApp. This will allow businesses to deliver on-demand applications to physical or virtual desktops as a seamless part of their overall desktop strategy. To ensure every user gets a high-definition experience at all times, XenDesktop 4 also includes significant enhancements to its industry-leading HDX™ technology.

Another significant component of today’s announcement is that it solidifies and expands the Citrix and Microsoft partnership. The two companies compete in some areas, but in the broader sense they are united by a common goal: to overtake and trounce virtualization server market leader VMware. The Citrix/Microsoft partnership is a true alliance and one that will simplify and enhance the management of virtual desktops through Microsoft System Center. It also adds multiple enhancements that further extend the value of Microsoft Windows and Windows Server platforms. In total, XenDesktop 4 adds more than 70 new features, significantly enhancing its performance, security and readiness for large, enterprise-wide deployments.

Pricing and Availability
Citrix says XenDesktop 4 will be generally available beginning on November 16, 2009. It  will be licensed on a per user basis. This model allows each end user to use an unlimited number of connected or offline devices at no additional cost. XenDesktop 4 will be available in three editions with the following suggested list prices: 

  • Standard – $75 per user
  • Enterprise – $225 per user
  • Platinum –  $350 per user

ITIC ANALYSIS
Pros

Overall, Citrix’ today’s XenDesktop 4 product announcement as well as the company’s strategic focus on cloud computing, desktop virtualization, security, management and interoperability indicate that the company has a sound focus and is well positioned to compete with market leader VMware.

In addition, Citrix’ strong partnership with Microsoft gives the company visibility, access to Microsoft’s broad Windows customer base and deep channel. At the same time, Citrix’ XenServer also directly competes with Microsoft’s Hyper-V, a fact that company executives freely acknowledge. This might be more worrisome for Citrix were it not for the fact that the companies need each other to combat VMware, which has built up a substantial lead in the server virtualization space. In the spirit of “the enemy of my enemy is my friend,” the Citrix/Microsoft partnership will most likely remain that of a close healthy alliance with elements of friendly but spirited “co-opetition.”

Citrix’ other notable strengths are its’ leadership role in promoting Xen.org as an open source community virtualization standard and the breadth and depth of its add-on management and security products. The Xen.org initiative gives Citrix high visibility and credibility with the development community and the industry at large, which will stand it in good stead as it attempts to grow. The add-ons products should enable Citrix customers and partners to build end-to-end solutions that can be based entirely or partially on Citrix technologies.

Cons

Citrix’ as ambitions to be a top tier virtualization vendor means that it must be a top tier vendor in every sense of the word. And that means growing revenue. Light hearted jokes about the state of the economy aside, Templeton and the entire executive and product management team at Citrix understands this and freely acknowledged the fact at the Analyst Summit. Now the company must demonstrate that it can buck the trend by increasing both its sales and installed base. And Citrix must spike sales within the next six-to-nine months as enterprises begin to plan and budget for the next round of upgrades.

ITIC survey data indicates that Citrix is the market leader in the desktop virtualization space and is a close second in the applications virtualization market. Both of these markets are relatively small at present; only five to 10% of businesses worldwide have deployed desktop and application virtualization. So it’s too soon to declare any vendor a winner or clear market leader. Meanwhile, the desktop and application virtualization arenas have three strong contenders in Citrix, Microsoft and VMware. Market adoption in these segments will begin to ramp up strongly in 2010, when according to ITIC’s latest virtualization deployment survey close to 30% of corporations will begin virtualizing their desktops and applications. Clearly, these markets are stepping stones Citrix could use to establish itself in the potentially lucrative yet nascent cloud computing infrastructure market.

In order for Citrix to be a major cloud player, it must first solidify its current customer base and expand outside of its core client bailiwick. Citrix must also offer a cogent, compelling marketing strategy to complement and highlight its new product offerings. This will be challenging in the short term since Citrix does not yet possess the deep pockets of its larger rivals, VMware, Microsoft and Oracle. Citrix’ ace is its chief technology officer, Simon Crosby, who is a highly visible and regarded virtualization expert. Crosby is an indefatigable evangelist who never misses an opportunity to point out competitors’ flaws while promoting the Citrix brand.

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Citrix Launches New Desktop Virtualization Product Blitz

2009, Laura's Insights ITIC Blog, News / By

Citrix Systems laid out a broad, bold tactical product roadmap and showcased a solid, long term strategic vision at its Analyst Summit held in Denver on September 16-17.
Desktop virtualization, cloud computing, on-demand computing, self-service IT and expanding the company’s strategic vendor alliances and channel partnerships represent the key thrusts over the next six-to-12 months, according to Citrix president and chief executive, Mark Templeton.
All of the aforementioned initiatives will also be the focus of several, separate Citrix’ fall and winter product introductions. The first announcement is slated for later today.
Templeton delivered the keynote to the approximately 70 assembled analysts, stating that as Citrix celebrates its 20th anniversary this year, the company’s goal is “to stand out from the [virtualization] crowd and avoid the status quo.” Templeton, a 14-year Citrix veteran served up some encouraging company statistics noting that while revenue has been essentially flat over the past year – which he considers a positive in the ongoing economic downturn – Citrix’ business is growing in almost every other area (see chart below). “Flat [revenue] is the new growth,” Templeton joked, referring to the company’s 2009 first half revenue of $762 million.

Citrix Expands Product Portfolio

Templeton said that Citrix is moving to aggressively solidify its place as one of the top tier virtualization vendors – along with VMware and Microsoft – by growing the business both organically as well as by acquisitions. ITIC survey data indicates that the top three virtualization vendors: Citrix, Microsoft and VMware account for 90% market share – particularly in the server virtualization arena, where VMware is the clear market leader with over 50% share. In recent months, the more mature server virtualization market has seen a spate of mergers and acquisitions, most notably Oracle’s purchase of Sun Microsystems, Inc. and niche market player Virtual Iron.

Citrix’ own purchase of XenSource in October 2007 and its subsequent partnership with Microsoft to support the Redmond, Washington software firm’s Hyper-V product have given the company a strong foothold in the server arena. Additionally, the Citrix Xen virtualization technology is embedded in a variety of operating system platforms including the open source Debian Etch; Novell’s SUSE Linux Enterprise 10 and 11; Red Hat’s Enterprise 5 and Oracle’s Sun Solaris. Dell also includes the Citrix XenServer OEM Edition as an embedded hypervisor as an option in its Power Edge Servers.

Most recently Citrix has notably bolstered its desktop and application virtualization product portfolio with the addition and enhancement of a number of key offerings including the NetScaler (Application Optimization, Application Delivery Networking, Load Balancing, Web Application Acceleration and Application Firewall).
Citrix is also exerting and extending its influence via the open source Xen.org community project, which Templeton said, now boasts more than 3,700 individual members; 250 contributing companies. Unique code contributions, he added increased 110% from 2008 to 2009. Central to the Xen.org strategy is the Xen Cloud project, which is an open source, open platform for cloud providers. It features broad interoperability among various competing hypervisors; broad industry support and serves as a platform for an overarching open source ecosystem, Templeton said.
Cloud computing is central to Citrix’ long term strategy and the company is building a wide array of desktop management and security add-ons to facilitate corporations’ migration to both private and public cloud infrastructures.
“Consumption based costs is becoming an imperative for users,” Templeton said. “If you’re not a leader in this area, it will kill you,” he added.
Citrix Ramps Up

Templeton noted that Citrix had spent $1.8 billion in acquisitions over the past 18-to-24 months, to bolster the company’s three business divisions: the Online Division; the Desktop Division and the Datacenter and Cloud Division.

In particular, Citrix intends to cement its position in the fast emerging desktop and application virtualization markets by highlighting the increasing trend towards self-service IT. According to Templeton, Citrix’ Software as a Service (SaaS) group is among the “fastest growing part of the company with over 100M online virtualization sessions” to its credit.

Templeton and Wes Wasson, the company’s Senior Vice President and Chief Marketing Officer (CMO) said Citrix’ Xen Desktop is the centerpiece of the company’s short term tactical and long term strategic plans and goals. “Desktop virtualization, Templeton and Wasson said, “can help take big chunks [reduce] the time spent on daily systems management chores” like patching and rolling out updates which consume an enormous amount of IT managers’ time.

“Our agenda is to offer the broadest set of virtualization technologies in the industry – separating desktops and applications from the physical server, to address the growing numbers of mobile, remote and telecommuting workers,” Templeton said. This is crucial he noted, because industry wide, IT spending remains flat in the low single digits. In contrast, “the velocity and amplitude of change” facing customers continues to accelerate.

“For many businesses the current infrastructure design is not suitable for the emerging dynamic business environment. Citrix is responding to market dynamics and market realities where the only constant is change,” Wasson said.

The Citrix executives said they recognize that in the current depressed economic climate, the balance of power has moved from vendors to customers. “No vendor will be successful with a lock-in strategy,” Wasson said. Hence, Citrix will continue to pursue a platform agnostic approach to ensure that its products will work in all operating system environments; the company also provides interoperability and integration with offerings from rival vendors like VMware. The company is also shoring up its partnerships with software vendors like Microsoft and Novell as well as hardware OEMs like Dell and Hewlett-Packard.

This strategy has helped Citrix garner new customer wins among large enterprises accounts. During the summit Citrix showcased corporate accounts such as Emory Healthcare in Atlanta, Ga., which uses Citrix Delivery Center to cut costs by 60% for an anticipated operational savings of $1.5 million in 2009, according to Michael Thomason, Lead IT manager. Tesco, a British based international grocery chain and retailer said it replaced 1,500 traditional servers and consolidated using virtual blade servers and Citrix XenServer technology, according to Chris Brockelsby, the company’s lead IT Director.

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High Tech Financial Roundup: The Good, the Bad and the Ugly

2009, Laura's Insights ITIC Blog, News / By

The high technology earnings reports from the major vendors over the last several weeks have been decidedly mixed. Some companies notably beat expectations while other bellwether firms’ financials exhibited significant weaknesses.

Apple, IBM and Intel earnings were all in positive territory, beating Wall Street forecasts. On the opposite end of the spectrum, Advanced Micro Devices, Microsoft, Sun Microsystems (recently acquired by Oracle) and Yahoo all posted disappointing – albeit not totally unexpected – declining numbers.

Overall, the latest financial reports provide an interesting perspective on trends in the high technology sector for the remainder of 2009 and into 2010. The consumer sector led by Apple appears robust, while PC sales and the business software sector as evidenced by the contraction and sluggishness in Microsoft’s Windows and Office are weak. That softness will likely persist for the remainder of calendar 2009.

Apple was the biggest winner by far and the brightest star in the high technology firmament.

Apple financials beat all analysts’ expectations. For the 2009 third fiscal quarter ended June 30, Apple posted quarterly revenue of $8.34 billion and net profit of $1.23 billion; that’s a 12% year-over-year earnings increase and the strongest of any June quarter in Apple’s history, the company said. Apple’s strength was evident across the majority of its product segments. iPod sales remained brisk with 10.2 million sold in the just ended quarter, although that is an approximately eight percent decline from 11 million sold during the June 2008 third quarter. Apple and Wall Street analysts attributed the decrease to cannibalization by iPhone sales. However, iPod touch unit sales grew 130% from last year.

Apple sold 2.6 million Macs – a 4% unit increase from the year-ago quarter. Apple’s gross margin was 36.3%, up from 24.8% in the year-ago quarter. Apple also exhibited extremely good diversification, with international sales contributing to 44% of third quarter revenue.

IBM also posted earnings that surpassed Wall Street forecasts and that in turn, lifted Big Blue’s 2009 full-year profit forecast. IBM net earnings increased 12% to $3.1 billion, or $2.32 per share; that easily bested financial analysts’ per-share prediction of $2.02. IBM also got a boost from its ongoing cost cutting measures which helped to lift profits. However, IBM sales declined by 13% to $23.25 billion. In a published statement IBM said it expects to save $3.5 billion in cost cutting measures for 2009; that’s $500 million more this year than it had anticipated.

Intel’s third quarter financials offered a mixed picture. The world’s number one chipmaker had sales of $8.4 billion for the quarter even as it recorded a second-quarter net loss of $398 million, or 7 cents a share, compared to the $1.6 billion and 28 cents a share that Intel earned during the same period in 2008. This was Intel’s first quarterly loss since 1986. The red ink was attributable to charges associated with the $1.45 billion fine levied by the European Commission. In May the EC ruled that Intel abused its market position to cut its chief rival, AMD out of the European market. Intel said it will appeal, but meanwhile, the fines stand.

Intel’s better than expected sales figures buoyed analysts and industry observers because it occurred in spite of sluggish PC sales. One very encouraging note for Intel’s immediate and intermediate term is that its entry level Atom chip, which is used in the burgeoning Netbook minis, is not siphoning off Celeron processor revenues. The Celeron processors are used in the more inexpensive notebooks and there was some fear that the Atom chips would cannibalize a significant amount of Celeron revenue. Meanwhile, revenue from Atom processors and chipsets rose 65 percent from the 2009 first quarter to $362 million.

At the same time, the high tech sector suffered a blow when Microsoft announced the first annual sales loss in the company’s 34-year history. The news was not unexpected, still it cast a pall since Microsoft, the world’s number one software maker is an industry barometer.

For its fiscal fourth quarter ended June 30, Microsoft profits plunged 29 percent to $3.05 billion from the same quarter in 2008. Sales similarly declined by 17 percent during the fourth quarter to $13.10 billion. Microsoft said its poor fourth quarter numbers were attributable to the continuing weakness in the PC and server markets as well as the smaller software licensing fees it collects from the Netbooks.

Most worrisome was the fact that Microsoft experienced quarterly revenue declines in all five of its major business segments. Windows client revenue waned by 29 percent during the fourth quarter; that was $1 billion less than the client software group 2008 fourth quarter sales. And it provided yet another indicator that corporations stayed put on Windows XP, instead of migrating to Vista. quarter, representing a shortfall of more than $1 billion from the year-ago quarter. For the year, Client revenue was down 13 percent. In an earnings call, Microsoft chief financial officer Christopher Liddell attributed this to the overall malaise in the PC hardware market and the “substantial weakness” in the business PC market resulting from budget cuts and delayed hardware refresh cycles. And although Microsoft had indicated it would miss its numbers, the results were weaker than Wall Street estimates of $14.37 billion in sales. For fiscal year 2009 Microsoft had revenue of $58.44 billion, a three percent decline from 2008. One bright spot: Windows unit sales on Netbook minis increased for the first time since the September 2008 quarter.

Yahoo’s financial report was mixed. On a positive note, the struggling online search and advertising firm, beat Wall Street forecasts with its net earnings of $141 million and 10 cents per share. However, most of that was due to substantial cost cutting efforts and handing out over one thousand pink slips. On the downside, Yahoo revenue was $1.57 billion a decrease of 13 percent. And with Yahoo forecasting even greater losses for the current quarter, the industry continue to clamor for Yahoo to ink that long rumored search engine deal with Microsoft. Yahoo chief executive Carol Bartz remained mum on any impending deal.

AMD’s financial woes continued. The company was in the red for the 11th straight quarter; although the company said the rate of loss was slowing. For the second fiscal quarter, AMD posted a net loss of $330 million or 49 cents per share. Revenue for the quarter was $1.18 billion.

In the wake of the bruising financials, AMD’s stock is currently trading at $3.77; its profit margin is off by over 43 percent; operating margin is down nearly 17 percent and its return on equity to shareholders is down by a whopping 415 percent.

High Tech Financial Roundup: The Good, the Bad and the Ugly Read More »

Ready, aim, fire! Google Chrome Gets Ready to Battle Windows for Desktop Dominance

2009, Laura's Insights ITIC Blog, News / By

Everyone loves a good battle. And no market segment has experienced more bellicosity than the operating system arena.

For the last two decades, Microsoft Windows was the undisputed, dominant player with 90% of the desktop OS market share. Today, Microsoft Windows is still the most widely deployed operating system. But its dominance is no longer undisputed.

Microsoft faces an array of formidable challengers including Apple, Google and Ubuntu. Google’s initiatives over the last two years have obviously attracted a good deal of attention – just as they are meant to do.

The recent media coverage and talk of the looming battle between Google’s Chrome OS and Microsoft Windows 7 and Office 2010 conveniently ignores two important facts: 1) the Chrome operating system doesn’t ship until sometime in 2010, and 2) when it does debut it will initially run only on low-cost Netbooks, a miniscule if rapidly growing part of the market.

Other considerations are not as easily answered: What tangible, material impact will this rivalry have on customer deployments? Will Google’s entrance into the Netbook OS market really force Microsoft to slash prices and cut into its Windows profits, the heart and soul of its business? And who besides the press, Google and Microsoft really cares?

It is abundantly clear that Google and Microsoft — each of whom dominates in their core markets – are desperately attempting to encroach on one another’s turf. Google is a convincing leader in the search engine and online advertising market. And Microsoft continues to be the market leader in operating systems and office productivity applications. The sparring has been exacerbated and honed by the ongoing economic downturn. Hence, the series of recent one-upmanship maneuvers. Microsoft announces it’s moving up the release date for Windows 7 and Google responds with headlines of its own about directly competing with Windows. Google said it will partner with top OEM manufacturers like Acer, HP and Lenovo to port Chrome OS onto their Netbook platforms by the second half of 2010. Microsoft counter-punched by releasing details about some of upcoming Office 2010 applications becoming untethered.

Microsoft is aiming straight for Google with its new Office Web Applications. Microsoft Word, PowerPoint, Excel and OneNote are heading to the cloud in scaled down versions of the immensely popular software that will be browser based and completely free. And although details have been sketchy at best, sources within Microsoft indicate company intends to meld the Office platform across traditional PCs and servers, the Internet and smart phones.Microsoft did release new details about Office at its Worldwide Partners Conference (WPC) in New Orleans last week.Among the disclosures: Office 2010 – due out in the first half of next year – will include a free Web edition and it will finally offer interoperability with the Mozilla Firefox and Apple Safari browsers. The Office 2010 Web edition will also incorporate “lite” versions of Word, PowerPoint, Excel and OneNote. Microsoft will likely release more details at its Worldwide Partners Conference (WPC) in New Orleans, this week.

Microsoft and Google continue to circle each other like the battle scarred veterans they are –looking for the weak spot and the right moment to attack, hoping to score a direct hit and encroach on the other’s turf in a meaningful way – e.g. stealing sales and market share.

In truth, neither company has drawn first blood, although not for lack of trying.

 

Google vs. Microsoft: A Historical Perspective

The rivalry between Google and Microsoft dates back several years. Both covet what the other has and both have met with limited success in their attempts to extend their empires beyond their core competencies and revenue streams. While Microsoft has for the last few years been unceasing in its efforts to penetrate the online search engine and advertising market, it still derives 50% of its revenue from the Windows and Office platforms.
Microsoft’s Bing search engine debuted earlier this year to generally positive results. In fact, Bing is Microsoft’s best effort to date but it remains to be seen how much impact it will have on Google.

For its part, Google launched its first serious offensive strike at Microsoft’s dominance in the operating system and applications arena in early 2006 with Google Apps, a set of web-based and desktop applications. Google Apps consists of Gmail, Google Maps, Google Docs & Spreadsheets and Google Calendar. The company continues to bolster the functionality of the platform, and in 2007-2008 added Standard and Premier offerings that incorporate remote and mobile access capabilities, email migration tools and stronger online technical support. The Standard version of Google Apps is free and the Premier version lists for $50 per seat.

Microsoft & Google by the Numbers

From a financial standpoint, both Google and Microsoft remain healthy, although like every other ITfirm, both have felt the effects of the continuing economic crunch. So far this year, Microsoft has laid off 5,000 employees; this is the first substantial layoff in the company’s history. More worrisome for the Redmond, Washington giant is that its Quarterly Revenue and Quarterly Earnings Growth fell into negative categories (See chart below) from the 2008 to the 2009 third quarter ended March 31. The company hopes that Windows 7 (due out on October 22) and Office 2010 will spur sales and revenue and reverse the decline. At the same time, Microsoft knows it must diversify and so it looks to the Web and the emerging cloud computing market, where companies like Amazon and Google dominate.

Google, for its part has yet to loosen Microsoft’s hold in the rich operating systems and office productivity suite. Google Chrome is free and as such does not generate any revenue for the company but that may change because Netbook sales are poised to explode over the next 12 months and could provide Google with the needed momentum to establish itself as an applications provider.In the meantime, Google hopes that the good news from its latest financial earnings (see chart below) and its aggressive high profile marketing strategy will generate a buzz and create pent-up demand for Chrome in the run-up to its 2010 debut.

 

Performance Criteria – Q3 2009

  Google Microsoft
Market Cap: $135 billion $206.7 billion
Profit margin: 20.6% 25.9%
Operating margin: 32.6% 37.1%
Total Cash: $19.3 billion $24 billion
Debt: $0 $2 billion
Return on Assets: 14.2% 20.3%
Return on Equity: 16.% 42.5%
Annual Revenue: $22.7 billion $60.4 billion
Annual Net Income: $4.6 billion $22.5 billion
Quarterly Revenue Growth: 2.9% -5.6%
Quarterly Earnings Growth: 19% -32.2%

***Editor’s Note: Google’s fiscal year coincides with the calendar year, while Microsoft’s fiscal year begins on July 1. The above figures represent Google’s most recent second quarter ended June 30.

 

Future Prospects

What does this posturing and verbal sparring mean for corporate and consumer customers? In the near term, Google and Microsoft’s dueling headlines and pronouncements will have very little impact on customers in terms of platform commitment and purchasing decisions. The ongoing rivalry does mean that neither company can relax or relent for a Pico-second. Each must continue to deliver first-rate, full featured, bug-free products that deliver ease-of-use and integration and interoperability with existing applications and platforms. And both companies must stick to their announced timetables and deliver on their promises, lest one or the other exploit the opportunity.

Microsoft can’t afford a repeat of the lack of backwards application compatibility that plagued its much-maligned Vista desktop. At the same time, Google’s hopes for penetrating the applications and OS market rest on the functionality of its offerings beyond the simple basics that are adequate for Netbook sales.

Ultimately, corporate and consumer customers will demand and receive high performance products at a reasonable price – or they’ll simply sit on their wallets.

The biggest winners in this ongoing war may be the end users. And isn’t that a refreshing change?

Ready, aim, fire! Google Chrome Gets Ready to Battle Windows for Desktop Dominance Read More »

Corporations Prefer Terra Firma to the Cloud — For Now

Laura's Insights ITIC Blog, News / By

Concerns about cloud computing security and how fast cloud providers will respond in the event technical troubles should arise is making companies hesitant to embrace cloud computing — at least within the next 12 months. An 85% majority of the IT Performance Trends survey subjects say they will not implement a public or private cloud between June 2009 and June 2010. However, of that 85%, 31% say they are studying the issue but have made no decision yet and another 7% are “Unsure.”

Security topped the list of concerns and guarantees that companies would demand from a cloud services provider, if their firms were to implement a cloud model. An overwhelming 83% of respondents said they would need specific guarantees to safeguard their sensitive mission critical data before committing to a cloud. Additionally, almost three-quarters or 73% of respondents would require guaranteed fast response time for technical service and support. Nearly two thirds (63%) of respondents want minimum acceptable latency/response times and a nearly equal number (62%) say they would need multiple access paths to and from the cloud infrastructure.

It was clear from the customer interviews and essay responses that IT managers, especially those companies with fewer than 1,000 end users, will keep their corporate data and applications firmly planted behind the corporate firewall until they have ironclad assurances regarding the security of their data and their ability to access it.

“The idea that I would trust my email, financial transactions, or other day to day business operations to cloud computing is just asking for trouble,” observed an IT manager at a midsized corporation with 500 employees in the Midwest. “I do not even want to imagine my all my users being dead in the water because my link to the Internet was down,” he adds. Another manager at a retail firm with 250 employees expressed reservations about the ability of a cloud services vendor to deliver top notch service and support should the need arise.

“Downtime is the bane of an IT professional’s life,” says the network administrator at a retail firm with 250 employees. He noted that when an onsite and locally managed system fails, he and his IT team can take immediate action to replace parts, rebuild the operating system, restore data from tape backup or perform any other action required to restore services and applications. “Compare that to a failure in a cloud computing scenario, when all you can do is report the problem and hurry up and wait,” he says. “Most IT people are action oriented and they won’t respond well to being at the mercy of a cloud provider while listening to complaints and queries from users and management of ‘When will the system be back up?’ or ‘When can I get access to my data?'”

The director of IT at another midsized company with 400 users opined that he does not yet have confidence in the still-emerging cloud computing model. “We own our data, not the cloud provider, and we need to know it is movable if we need to leave the provider.”

Finally, the survey respondents indicated during first person customer interviews that they will continue to chart a conservative course that includes a very low tolerance for risk until the economy recovers and their companies can once again bolster IT staffs and provide more resources.

Analysis

Cloud computing is still in its nascent stages. It’s common for the hype among vendors, the press and analyst community to outpace current realities in IT, especially in the small and midsized businesses who have smaller budgets and are generally more conservative and risk averse than their enterprise counterparts.

The survey results also showed that there was much more of willingness on the part of larger enterprises to explore, test and deploy a cloud infrastructure. Among corporations with over 3,000 end users, a more convincing 57% percentage said they will either deploy or are considering a public or private cloud implementation over the next 12 to 18 months. Even this group though, is rightfully concerned about the uncertainties of trusting their sensitive data to a public cloud whose provider may be located in a foreign country.

Therefore, it is imperative that cloud computing vendors provide customers and prospective customers with transparency and full accountability with respect to crucial issues like: security, technical service and support, equipment and capacity of their data centers; an overview of the technology used (e.g. specific server equipment, virtualization, management, etc.). The vendors should also provide specific SLA levels and guarantees in the event those levels are not met.

Corporations should also perform due diligence. Get informed. Thoroughly investigate and compare the services and options of the various cloud providers. Know where and how your data will be stored, secured and managed. Ask for customer references. Consult with your in-house attorneys or obtain outside counsel to review proposed contracts. Don’t be afraid to insert out clauses and penalties in the event your cloud provider fails to meet SLAs. Also, at this early stage of development, don’t be afraid to ask for discounts and caps on prices hikes for the duration of your contract.

Corporations Prefer Terra Firma to the Cloud — For Now Read More »

Windows 7 is a make or break release for Microsoft

Laura's Insights ITIC Blog / By

The long awaited successor to Windows XP and Windows Vista, will ship several months earlier than planned. Expectations are high industry-wide.

Windows 7 is crucial to Microsoft’s over-arching software business and technology strategy for the next two years. Although it is an incremental upgrade and not a major overhaul of the underlying Vista kernel, Windows 7 represents a crucial upgrade for both consumer and corporate customers.

Practically speaking, Windows 7 must do what Vista didn’t: deliver near seamless, plug and play integration and interoperability with the overwhelming majority of Microsoft and third party applications, device drivers, utilities and hardware peripherals. As a standalone operating system (OS) Vista was fine. Unfortunately, there’s no such thing as a standalone OS. The lack of backwards compatibility between Vista and third party software and even incompatibilities in the file formats between Vista and Office 2007 and other Microsoft products was a nightmare for corporations and consumers alike.

As a result, there is no margin for error. Windows 7 must fulfill users’ expectations, business and technology needs from the first day it ships. Microsoft will not get a second chance to make a good first impression. Failure to do so could send customers running to rival desktop platforms like Apple’s Mac OS X 10.x and Linux distributions, or even online options such as those being pitched by Google. . And if Windows 7 does not deliver the features, integration, interoperability and reliability Microsoft is promising, it may well create a domino effect that adversely impacts the upcoming releases of related solutions like Exchange Server and the Office platform.

Integration and interoperability are the most important criteria, besting even cost, when it comes to choosing a new technology. The results of ITIC’s May 2009 Application Availability survey of 300 businesses worldwide found that 60% of business said integration and interoperability with existing and legacy applications tops the list of “must have” items in new software application and operating system purchases. Cost came in a close second with 56% of the respondents followed by ease of use and installation (55%).

The stakes for Windows 7 are also high because of intensified competition. Rumors abound that Microsoft pushed up the release date by at least three months so that Windows 7 hits the streets in advance of the low cost netbook version of Google’s Android. Microsoft also faces increased competition in its decades-old rival Apple. During the past two years Apple’s Mac OS X 10.x running on Apple’s Intel-based proprietary hardware has been making a comeback in corporate enterprises. Apple products do not represent a significant threat to Microsoft’s corporate desktop dominance, but they can nibble at the fringes, potentially dilute momentum [for Windows 7] and take some market share. In this ongoing global economic downturn, no vendor wants to concede any revenue or even a percentage point of market share.

Microsoft of course is acutely aware of these issues. In recent months, company CEO Steve Ballmer and Senior Vice President Bill Veghte have publicly stated that users were stymied by the incompatibility issues they encountered with Vista. They intend to avoid those problems with Windows 7.

Fortuitously, for Microsoft, there are many factors in Windows 7’s favor. They include:

  • Pent-up Demand. To date, only 10% of the 700 survey respondents in ITIC’s 2009 Global IT and Technology Trends Global Deployment Survey have deployed Vista as their company’s primary desktop operating system. The results indicated that Windows XP remains the primary desktop OS for 89% of the respondents. Nearly half—45%—of the survey respondents indicated they would skip Vista and migrate from XP to Windows 7. The main reasons for this were cost constraints associated with the bearish economy, and reluctance to undertake a complex OS upgrade with manpower constraints.The prevailing sentiment among businesses is that they can afford to wait because Windows XP adequate met their business and technology needs over the last two years. ITIC believes this bodes well for Windows 7 deployments in the short and intermediate term. If 20% of the installed base of legacy Windows XP users migrate or indicate their intention to upgrade to Windows 7 within the first three or four months of shipment, Microsoft will be well-positioned. There is a reasonable likelihood of this, providing Windows 7 delivers the goods. And the advance word from customers interviewed by ITIC is generally positive.
  • New feature set. Windows 7 will have six different versions, but to minimize the confusion that accompanied the Vista launch, only the Home Premium and Professional editions will be widely sold in retail outlets. Specific versions that are designed for enterprise use or developing nations will be aggressively marketed to those specific accounts and geographic regions, thus taking the guesswork out of purchasing. Most importantly: Microsoft says that every one of the versions will include all of the capabilities and features of the edition below it which will help to minimize upgrade woes. Corporations and consumers that want to move to a more feature rich version of Windows 7 can use Windows Anytime Upgrade to purchase the upgrade online and unlock the features of those editions from their desktops.ITIC interviewed several dozen Windows 7 beta users over the last several months and an overwhelming 9 out of 10 respondents expressed their satisfaction with improvements in many Windows 7’s core capabilities when compared to both Windows XP and Vista. This includes faster boot sequence, better reliability, improved security, a much faster and more comprehensive search engine, and more flexible configuration options. Additionally, Microsoft bolstered the inherent security of Windows 7 with DirectAccess and BitLocker To Go features. The DirectAccess capability is designed to provide remote, traveling and telecommuting workers with the same secure connectivity as though they were local by establishing a VPN “tunnel” to their corporate networks. BitLocker To Go extends the data encryption features introduced in Vista to include removable storage devices such as USB thumb drives support in Windows 7. Users can employ a password or a smart card with a digital certificate to unlock and access their data. And the devices can be used on any other Windows 7-based machine with the correct password. Users can also read, but not modify data on older Windows XP and Vista systems.
  • Economical and feature rich Licensing contracts. Finally, the terms and conditions of Windows 7 licensing contracts promise to make upgrades easier on corporate IT budgets. In February, Microsoft said it would provide a license that will allow customers to directly upgrade from Windows XP to Windows 7. There is a caveat, though: users will have to wipe their hard drives and perform a clean install – so technically, it’s not an upgrade. Microsoft has not yet released pricing details for Windows 7 but ITIC believes the upgrade license will most likely cost 20% to 40% less than a new license.Additionally, corporations that purchased Microsoft’s Software Assurance Maintenance and upgrade plan as a standalone product or received it as part of their Enterprise Agreement (EA) licenses, are entitled to free upgrades to Windows 7 since it is an incremental release. Additionally, in order to make life easier for users (and to engender goodwill) Microsoft is letting the Release Candidate (RC) free trial license for Windows 7 last a full year until June 2010! And users looking for a discounted version of Windows 7 to run on low cost, minis or netbooks take note: Microsoft and Intel have agreed that in order for a device to be considered a netbook, the screen must not exceed 10.2” Prior to this, Microsoft allowed customers to get the Windows XP or Vista discount for or devices as large as a 12.1” screen.

In summary, all indications are that Microsoft has learned from its Vista mistakes. As a result, businesses and consumers stand ready to reap significant benefits in compatibility, features, pricing and licensing with Windows 7.

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IBM Charts Green, Energy Efficient Course with Dynamic Infrastructure Initiatives

Laura's Insights ITIC Blog / By

These days just about every high technology vendor is “keen to be green.” However, few vendors can match IBM for its pioneering efforts and long term commitment to energy efficient solutions that are both good for the planet and good for recession racked enterprises.

This week, IBM took another giant step in its green data efforts. It officially launched its Dynamic Infrastructure for Energy Efficiency initiative, which is a comprehensive, compelling set of new hardware, software and services offerings designed to help customers build, manage and maintain more energy efficient infrastructures.

IBM’s Managing Dynamic Infrastructure for Energy Efficiency initiative serves as a blueprint for vendors and corporate customers to follow and emulate in their respective efforts to reduce power consumption, utility costs and their carbon footprints in the pursuit of greater system, application and network equipment economies of scale.

Declaring that “Environmental sustainability is an imperative for 21st Century business,” Rich Lechner, IBM’s VP of Energy & Environment, outlined IBM’s ambitious plan. Lechner and Chris O’Connor, VP of Tivoli Strategy, Product Management and SWG Green said that Big Blue worked with some 3,200 customers over the past two years to construct and validate metrics on energy usage and costs. Among the key findings from these efforts:

  • IT energy expenses are expected to increase 35% between 2009 and 2013
  • An overwhelming 80% of CEOs expect climate change regulations in five years
  • Buildings account for 40% of worldwide energy consumption

The company’s new products and services are the product of years of primary research and extensive research and development (R&D) in which the company has. spared no effort or expense in its quest to “go green” and assist its customers. It addresses the full spectrum of Green IT issues including: conservation, pollution prevention, consolidation and regulatory compliance initiatives for the physical devices and facilities and using renewable energy sources.

Managing Dynamic Infrastructure for Energy Efficiency

IBM’s Managing Dynamic Infrastructure for Energy Efficiency calls for corporations to build Green Infrastructures, Sustainable Solutions and Intelligent Systems. IBM’s plan is backed by a wide array of product offerings such as the Tivoli Monitoring for Energy Management and enhancements to the existing Tivoli Business Service Manager. IBM is offering customer a free trial of the Tivoli Monitoring for Energy Management.

The Tivoli Energy Management solution is supported by IBM hardware and IBM Global Services. The latter includes chargeback and accounting services and the ability to demonstrate to customers how to optimize assets (plant and facilities) and improve energy usage.

On the hardware front, IBM is embedding new capabilities in its x86 servers through consolidation which can result in an astounding 95% reduction of power compared to servers built three or four years ago.

IBM also has a Green Infrastructure ROI analysis tool. This is an interactive Web-based assessment toll that provides business with benchmarks on green/energy efficiency performance. It also provides the customers with specific recommendations to reduce energy consumption.

IBM also has a full set of services offerings to assist corporations in reviewing their current consumption and infrastructure and constructing customized plans for Green IT. IBM also has agreements in place with a number of technology partners – including Novell and Thunderhead – to deliver solutions that are certified to reduce environmental impact.

Going Green is Good Business

According to Lechner and O’Connor, Green IT initiatives will yield tangible benefits. Actual dollar value cost savings will vary according to the business and its specific cost cutting efforts. IBM customer Care2 for instance, cut energy consumption by 70% and reduced energy usage by 340 megawatt hours with proactive management. Another enterprise customer, Nationwide Insurance anticipates it will save $15 million (US dollars) over the next three years, including an 85% to 90% reduction in server utilization rates via virtualization and an 80% decrease in its environmental costs.

Not surprisingly, Lechner and O’Connor said that IBM practices what it preaches: IBM’s Austin facility achieved a 150% capacity increase while simultaneously cutting energy consumption by 25%. Those figures were good enough for the EPA to rank IBM’s Austin facility number 31 on its list of Greenest hardware vendors.

“Four years ago when we worked with clients [regarding energy efficiency] the discussion was academic,” Lechner said. “Now they want IBM to help them with Proof of Concept (POC) initiatives. The ROI for Green IT is two years or less,” he added.

Analysis

IBM’s Managing Dynamic Infrastructure for Energy Efficiency is the real deal. It is the result of years of dedication and commitment. And it shows. As one of the founding developers of the Electronic Industry Code of Conduct (EICC) in 2004 IBM has always backed up its words with action. The EICC is a code of best practices adopted and implemented by some of the world’s major electronics brands and their suppliers. Its goal is to improve conditions in the electronics supply chain.

It is well known and well documented that demand for Green desktop and server hardware and services will increase significantly over the next one-to-five years. Governments, states, municipalities and utility firms are now offering consumers and businesses a mixture of incentives, backed by mandates to reduce costs, power consumption and produce hardware, whose material components won’t poison the planet when it comes time to discard and/or recycle them.

Green IT initiatives are rising sharply and it’s easy to see why. The energy used to process and route server requests and transactions will exceed 100 Billion kilowatts (kWh) at an annual cost of $7.4 Billion by the year 2011, according to the Environmental Protection Agency (EPA). PCs and servers are currently the biggest hogs consuming 60% of peak power even when idle!!! This is double the energy servers used in 2006!

Corporations have a choice: go green voluntarily or be compelled to do so by a slew of new regulations which are now being written into law. For example, one of the mandates of the Green Building Act of 2006 requires that commercial buildings in Washington, D.C. larger than 50,000 sq. ft. must meet or exceed New Construction standards by 2012. Others are voluntary like the Energy Policy Act of 2005. It allows building owners to realize a tax savings of $1.80 per sq. ft. for new commercial buildings that reduce regulated energy use by 50%.

ITIC’s own survey data indicates that 74% of corporate data centers face limitations and constraints on space, power consumption and the rising costs associated with energy and physical plant leasing/rentals. The obvious solution is to cut energy consumption and utility costs, which in turn, reduce carbon emissions and cut the greenhouse gases.

IBM’s Managing Dynamic Infrastructure for Energy Efficiency initiative is a well-conceived and powerful set of products and services. It solidifies IBM’s reputation and position as an energy efficiency pioneer. Few vendors can match IBM in this area. IBM is well positioned to help corporations achieve their goals of cutting costs, consolidating server hardware and physical plant space and ultimately becoming carbon neutral. Corporations are urged to examine IBM’s products and services and test them for themselves.

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Apple Shines

Laura's Insights ITIC Blog / By

Apple rang in 2009 by celebrating a trio of milestones that were impressive by any standards including those of a company whose 32-year span has been filled with a cornucopia of noteworthy events. In quick succession, Apple posted the best financial results in its history: during the just ended 2009 first fiscal quarter it achieved record revenues of nearly $10.2 billion on record net quarterly profits of $1.61 billion and it sold an astounding 22.7 million iPods, another record. The icing on the cake: Apple’s flagship Mac computer celebrated its 25th birthday amidst the news that the Cupertino, California firm’s latest Mac Book and Mac Book Pro notebooks contributed to the overall financial bonanza with sales of 2.5 million units; a 34% gain in year-over-year unit shipments.

These feats would be extraordinary at any time but they offered even more cause for celebration due to their arrival during a week in which the news from almost all of Apple’s high-tech vendor counterparts ranged from disappointing to dismal to downright dire. Intel said it would shed up to 6,000 workers and close five manufacturing plants; Microsoft announced it will lay off 5,000 workers (the first such major action in its history) amidst declining demand for Windows PC solutions, and even the goliath Google saw a sharp decline in its 2009 first fiscal quarter profits.

With such a bountiful harvest, it was more than a little perplexing to read the headline in the January 22 issue of Silicon Valley.com column proclaiming: “Mac’s influence could wane.” Granted, the headline was a bit misleading. The article itself stated that things look good for Apple and its Macs in the near term, but what about the next 25 years? Good question.

Long term forecasts of even five years are more art or guesswork than science. But decades long prognostications are rarities unless you’re talking about Nostradamus or the Oracle of Delphi. So we’re left to forecast with the tools at our disposal – in this case, the facts. So here for your consideration is our Top 10 List concerning Apple’s health and well-being. It includes some little known facts of both a positive and even potentially negative nature.

10. Big Mac sales shrink. Apple Mac desktop sales dipped slightly even as sales of its notebooks and the lightweight Apple Mac Book Air soared. This is hardly surprising. Both the American and global consumers and workforces are becoming increasingly mobile, transitioning into an era of ever-more powerful notebooks, Netbooks (or minis) and PDAs. Critics argue that the commoditization of PC hardware will make it difficult for Apple or any hardware vendor to distinguish itself. As a result, Apple desktop sales may continue to contract along with those of PCs although they won’t become obsolete for many years. Meanwhile, Apple has a wide array of Mac Book, Mac Book Pro and the Mac Book Air products to take up the slack. The company also wisely cut hardware and OS X 10.x operating system prices to be more competitive with PCs.

9. iPod and iPhone. Apple sold a record 22.7 million iPods during the quarter, and the device has approximately 70% market share in the U.S. Worldwide market share percentages vary by country from 70% in Western Europe and Australia to well over 60% in Japan and over 50% in Canada. At the same time, iPhone sales in Q1 were 4.36 units million, representing 88% unit growth over the year-ago quarter. At some point, iPod and iPhone sales may reach saturation but that won’t happen anytime soon and when it does, Apple will most likely have another device in the offing.

8. Up, up and away. Data is no longer tied to the PC or desktop, it is moving to the cloud. Apple is right there in the cloud. Cloud computing is the new buzz word for delivering applications as services via the Internet. The first fruits of Apple’s cloud computing initiative involves the integration of Google’s cloud computing offering, the Google App Engine with Apple’s iPhone mobile computing platform. ITIC anticipates Apple will expand its reach into the cloud, again based on customer demand. Nearly half – 49% of the ITIC/Sunbelt Software survey respondents said they plan to increase integration between existing Apple consumer products like the iPhone to allow corporate users to access corporate Email and other applications over the next 12 months.

7. Marketing. No one does it better. From the moment that Steve Jobs stepped onstage 25 years ago and unveiled his 20lb. baby, to the creative licensing of the Rolling Stones tune “Like a Rainbow”, to partnering with the Irish rock group U2 to help promote iPod usage, Apple’s marketing has always been stellar. Apple uses every available channel – from the airwaves to the street – to promote its brand. There are now 251 Apple retail stores open in 10 countries, with total quarterly traffic of 46.7 million visitors.

6. New gadgets. Users and industry watchers have grown accustomed to Apple debuting revolutionary new products at MacWorld and they disappointed when it doesn’t happen. It is unrealistic to expect that any company, even one as inventive as Apple, can deliver a iPod or iPhone every year. Meanwhile, users will have to “settle” for evolutionary innovations like new laptop batteries that will run for eight hours without re-charging and Time Capsule, an all-in-one 802.11n wireless backup router that includes up to 1 terabyte of disk storage.

5. Leadership. It’s impossible to overstate or understate what company founder Steve Jobs has meant to Apple. His 1996 return to Apple sparked one of the greatest corporate revivals since Lazarus. An iconic figure in Silicon Valley for over 30 years, Jobs’ future is now clouded by health concerns, and investors and industry watchers are rightly nervous. Only time will tell when or if Jobs will return. If he does not, it will be a devastating loss on many levels but it will not cripple the company’s ability to thrive and survive. Still, Apple must allay customer, investor and government concerns by being truthful and forthcoming regarding Jobs and the company’s future.

4. What’s in Apple’s Wallet? Cash — $28.1 billion to be exact and $0 debt. That’s more than Google ($15.85B); Microsoft ($20.3B); IBM ($12.9B); Intel ($11.84B) or Sony ($6.05B). Apple also has double digit profit margins of 14.70% and operating margins of nearly 19%; return on assets is 10.77% while return on shareholders’ equity is a robust 24.47%. Few if any corporations can boast such a healthy balance sheet, which leaves Apple free to invest heavily in R&D, marketing initiatives and other efforts to keep ahead of competitors.

3. Apple is hot – and cool. Consumers have always loved Apple and there’s nothing to indicate that will change. Consumer enthusiasm for iPods and iPhones has fueled the resurgence of Macs and OS X 10.x in enterprises. Everyone it seems has or wishes they had an iPod or an iPhone. Beyond that the latest joint ITIC/Sunbelt Software data indicates that Apple is increasing its presence in many markets thanks to the performance and reliability of the core products. Eight out of 10 businesses – 82% of the survey respondents – rated the reliability of the Mac and OS X 10.x as “excellent” or “very good,” while almost 70% of those polled gave the same high marks to the security of the Apple platform. Tellingly, 68% of the survey respondents said their firms are likely to allow more users to deploy Macs as their enterprise desktops in the next six-to-12 months.

2. Enterprising. Over the past three years Apple has made a comeback in the enterprise. The latest joint ITIC/Sunbelt Software survey of 700 companies worldwide indicates that nearly 80% of businesses have Macs in their environment and 25% have significant (>30) numbers of Macs. But while enterprise users love Apple, IT managers remain divided. The biggest drawback for the Mac is the dearth of enterprise-class third party management and performance enhancement tools but technical service and support is also an issue. Apple will have to address these points if the company expects or plans to challenge Microsoft’s dominance on business desktops. So far, Apple has been silent about its enterprise strategy but a new consortium of five third party vendors calling itself the Enterprise Desktop Alliance (EDA) is determined to promote the management, integration and interoperability capabilities of the Mac in corporate environments.

1. Mobile and agile, not fragile. The combination and plethora of Apple consumer and corporate devices makes for a powerful product portfolio with widespread appeal. Unlike many of its competitors Apple is not dependent on a single product or market segment. Hence, when sales decline in one sector, the slippage is offset by another product as we’ve seen with Mac notebooks picking up the slack for Mac desktops. This enables Apple to adjust both its technology plans and market focus accordingly, strengthening and insulating the company from cyclical downturns.

One of the hallmarks of Apple’s existence has been the ability to re-invent itself – not only changing with the times – but keeping its fingers on the pulse of an often fickle public and anticipating what its users and the industry wants. Apple is well positioned for both the near and intermediate term. It will have to stay focused, keep its edge and clearly communicate its strategy in order to maintain the same level of success it has achieved in the last 32 years.

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Microsoft Pulls Out all the Stops for SQL Server 2008

Laura's Insights ITIC Blog / By

Microsoft is pulling out all the stops to support SQL Server 2008 and keep the momentum going for its latest enhanced database offering. On September 29, the company will launch the SQL Server 2008 Experience, a year-long series of in-person events designed to introduce “350,000+ customers, partners and community members” to the new features and benefits of its database offering.

Additionally, Microsoft is touting the merits of SQL Server 2008 on a new Website: http://www.moresqlserver.com. And it also just released the results of the new Transaction Processing Performance Council (TPC) performance benchmark tests for Microsoft SQL Server 2008. The TPC ranked Microsoft SQL Server 2008 #1 on price/performance on servers using Intel’s new Dunnington x64 processors, and as the top performance leader using IBM’s new System x3950 M2 server.

There’s no doubt that SQL Server 2008 boasts greatly improved features, functions, scalability, security, management and reliability compared to the 2005 version, and a more powerful, robust and manageable SQL Server 2008 is a must for Microsoft. The company is going head to head with industry powerhouses including IBM’s DB2 and Oracle’s 11g database running on Linux. So 2009 is shaping up to be an extremely competitive and crucial year for database vendors and their respective customers.

At this point, Microsoft is a strong number three behind Oracle and IBM in the database arena, according to both Gartner Group and IDC. The latest statistics show Oracle with approximately 42% market share; IBM second with about 21% and Microsoft with an estimated 19% of the database market. The financial stakes are also high: Oracle’s database revenue is well over $7 billion; IBM realizes close to $3.5 billion from database sales and Microsoft SQL Server generates close to $3 billion in annual sales.

In order to retain its existing installed base and increase its presence – particularly among SMBs and large enterprises, Microsoft must hit the ground running with SQL Server 2008. There is no margin for error from either a technical or a marketing standpoint. Hence, Microsoft is marshalling all its forces.

SQL Server 2008 incorporates a slew of new management capabilities such as: policy management; configuration servers; data collector/management warehouse and a multiple server query capability. Such features are crucial for database administrators, particularly those in large enterprises who are charged with overseeing complex and geographically dispersed database environments that may include hundreds or thousands of physical and virtual servers encompassing tens of thousands of databases.

The SQL Server 2008 Policy Management feature enables database administrators to create and execute configuration policies against one or more servers while the Data Collector facility obviates the need for managers to create custom solutions to cull data from their database server environments.

Data Collector lets administrators utilize the SQL Server Agent and SQL Server Integration Services (SSIS) to create a framework that collects and stores data while delivering a detailed history of error handling, auditing, and collection.

Just as important as SQL Server 2008’s new management functions are the accompanying documentation and training that Microsoft is making available for the database platform via its Website, TechNet and its Software Assurance maintenance and upgrade program. Vendor rivalries aside, the chief impediments to users upgrading to any new software platform are the cost and complexity of the migration. These factors are even more crucial when weighed against the cost constraints of the current economic downturn. Microsoft’s TechNet provides SQL Server 2008 customers with ample, “at-your-fingertips” documentation and troubleshooting tips as they prepare to upgrade.

In addition, customers who have purchased Microsoft’s Software Assurance will be able to get significant discounts on training as well as access to Elearning tools. The combination of TechNet and Software Assurance can save IT departments and the corporation untold thousands to millions in capital and operational expenditures and cut upgrade time by 25% to 65% depending on the size and scope of the deployment. And in the event that any significant bugs or performance glitches arise, Microsoft must move quickly and decisively to publicly address the problems and issue the necessary patches without dissembling or temporizing.

Overall, Microsoft has assembled all of the necessary technology and business components to make SQL Server 2008 a winner. The latest Microsoft database has the performance, scalability and management to make the upgrade path easy. The excellent documentation and technical support offered by TechNet is also a plus. Companies worried about budgetary constraints (and who isn’t?) will also find monetary relief from the inherent value of the myriad Software Assurance benefits.

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