In the mid-to-late 1980s colleagues and friends were surprised when I transitioned from working as an on camera investigative TV reporter to cover the then-fledgling high technology industry for specialized trade magazines.
After all they reasoned, how could I be content covering semiconductors, memory boards, server hardware, software and computer networks after working as a mainstream journalist covering stories such as lurid political and law enforcement corruption scandals ; drug trafficking; prostitution; dumping tainted substances on unsuspecting third world nations and cover-ups by big business when their planes, trains and automobiles malfunctioned? How could I trade in “murder and mayhem” for the staid, sterile world of high technology?
They needn’t have worried.
Admittedly, mastering the technology was a challenge. For the first few weeks every time I did story on PALs and had to spell out the acronym I wrote “Police Athletic League” instead of Programmable Array Logic. And then there was my first work-related trip to Las Vegas to cover the mammoth spectacle that was Comdex circa 1988. In the dark ages before wireless, laptops and decent broadband, it was nearly impossible to file stories from your hotel room because the trunk lines were overwhelmed. A colleague and I were forced to trek down to a bank of pay phones to transmit our news articles at 2:30 a.m. and were mistaken for hookers. The pay was arguably better than a journalist’s salary but we passed. Incidents like this made me feel close to my cops and crimes, murder and mayhem investigative TV roots.
I felt at home covering technology right away. Within a month, I was chronicling tales of high tech companies sending their top executives off to rehab for drug and alcohol addiction; there was a rash of top executives leaving established powerhouses like and taking top engineers and sales executives with them, which in turn precipitated a slew of theft of trade secrets and patent infringement lawsuits. Things really got interesting when Robert Morris, Jr. launched his now infamous Internet Worm; there were myriad other tales of sex scandals, involving corporate executives, board of director fights and coups, price fixing, hostile takeovers, corporate espionage and fiscal chicanery that entailed everything from embezzlement and theft to cooking the books .
Reality TV and the tabloids have nothing on high technology industry hijinks.
Fast forward to what’s making headlines during these “Dog Days” of summer 2010. The ancient Greeks and Romans believed that the dog days of summer (named after the constellation Sirius or Dog Star) lasted from late July to early September and hot weather foreshadowed evil doings. John Brady’s “Clavis Calendarium of 1813 describes it as “an evil time when the seas boiled, wine turned sour, dogs grew mad, and all creatures became languid, causing to man burning fevers, hysterics, and phrensies.” The recent spate of high tech headlines seems to bear that out. Here’s a sampling:
• The Hewlett-Packard board of directors abruptly fired CEO Mark Hurd, after allegations of sexual harassment surfaced.
• Oracle CEO Larry Ellison publicly blasted the HP board for firing Mark Hurd.
• Oracle sued Google for alleged patent and copyright infringement involving the use of Java intellectual property in Google’s mobile Android operating system.
• Google StreetView maps prompts privacy lawsuits and raids in several countries including South Korea
• Google releases version 6 of its Chrome web browser and vows to issue a stable new release every six weeks.
The headlines provide an accurate assessment of both the current state and the direction of the high tech industry. Four words say it all: sex, money, power and posturing. Let’s examine some of the stories in more detail.
The HP board of directors’ decision to fire CEO Mark Hurd after five years of stewardship remains cloaked in mystery. Hurd may or may not have been guilty of fudging expense reports and engaging in conduct not up to HP’s standards with Jodie Fisher, a contract HP “adviser” and sometime actress. In addition to being an adviser, Fisher also received $5,000 to attend HP events acting as a “meet and greet” hostess. Fisher, who retained the services of celebrity lawyer Gloria Allred, may or may not have been a victim of harassment. We don’t know for sure because all of the principals in this tableau are mum. Rumors are rife that the “real reason” the HP’s board may have shown Hurd the door is because: 1) he may have been more involved than was previously thought in the 2006 HP board of directors “pretexting” scandal. At that time, HP board members illegally spied on other board members to learn the source of news leaks and 2) Hurd was exceedingly unpopular with rank and file HP employees.
By all monetary measures, Hurd’s five year stint at HP was a resounding success. And for that, Hurd will walk away with a $40 to $50 million severance package. No one knows how much Fisher received, because Hurd and Fisher settled whatever transpired between them, privately. But it must be a pretty good sum, because Fisher issued a very upbeat and conciliatory statement saying she did not intend for Hurd to lose his job and wishes Hurd, his family and HP all the best. Thankfully, I read this on an empty stomach!
What’s wrong with this picture? Plenty.
The real victims here are HP’s rank and file employees, the American worker and sexual harassment victims – both men and women – who lack the clout to hire a Gloria Allred to rattle her saber for another 15 minutes of fame and a quick, inglorious settlement.
The average Joe and Jane worker have seen their ranks decimated with each new acquisition and round of layoffs. HP currently ranks number 9 on Fortune 500 list. In the past several years it has acquired Compaq, EDS, 3Com and Palm. Those mergers and acquisitions helped HP become the first high tech company to have annual revenues that exceed the $100 billion threshold. HP is also first in another category – albeit an unwelcome one: despite its stellar financial performance, over the last decade HP has cut more jobs (most of them here in the U.S.) than any other high tech firm. The head count stands at approximately 85,000.
So Mark Hurd gets $40 to $50 million and tens of thousands of HP’s American employees get shown the door.
Then there’s Ms. Fisher. I know nothing about the woman. One must presume if Hurd was willing to settle with her that her claim had some merit. However, as soon as I heard she was represented by Allred, I cringed. Allred has turned into a modern day Carrie Nation for the tabloid TV generation. In an age of instant and continual information via the Tabloids and the Web, publicity is the chief currency – the more salacious and lurid, the bigger the settlement. I phoned Allred’s office to inquire how many pro bono and non-celebrity sexual harassment cases she handles. I haven’t heard back yet and I’m not too hopeful.
The Equal Employment Opportunity Commission (EEOC) received 12,696 complaints of sexual harassment in the workplace – 16% of them by men. The EEOC says it recovered $51.5 million in monetary benefits for those nearly 13,000 workers. That’s probably just about what Mark Hurd, Jodie Fisher and Gloria Allred pocketed among the three of them. Nice work if you can get it.
That brings me to another prominent headline of the past couple of weeks: Oracle chief Larry Ellison, in an interview with the New York Times blasted the HP board for firing his longtime friend Mark Hurd. Ellison’s comments have all the credence of a professional athlete convicted of using steroids writing an editorial extolling the virtues of doping. Oracle, which completed its acquisition of Sun Microsystems earlier this year, is gearing up to axe up to one-third to one-half of Sun’s workforce of over 25,000. No one is sure exactly how many Oracle employees will be pink slipped but estimates range from 5,000 to as high as 10,000. Oracle disclosed in a recent government finding that it will take write off $825,000 in restructuring charges.
The question is will Larry Ellison make room for Mark Hurd at Oracle? He might. Hurd has a proven record of cutting costs, cutting people and thus delivering value to shareholders.
The real measure of a company’s success should not be measured by how many jobs it cuts by how many jobs it creates for the American worker.
Oracle also made headlines and flexed its muscles last week with the announcement that it is suing Internet search engine giant Google for allegedly infringing on the Java patents Oracle now owns as part of the Sun acquisition, that are used in Google’s mobile Android operating system. This is all about Oracle making a preemptive strike to try and contain Google in what’s shaping up to be a battle of high tech titans. Google’s Android OS runs on many of the major mobile phone platforms including Motorola and HTC Corp. The implications are enormous. Don’t expect this one will ever get to court. Neither firm wants to spend millions or expend precious corporate resources in a protracted legal battle, which would be detrimental to both sides. Expect them to settle. But we can also expect the acrimony between these two rivals to rise commensurately along with the stakes in the mobile market.
Google meanwhile engaged in some posturing of its own. The company released beta version 6 of its Google Chrome web browser. Google also says it will issue a stable new release of the browser every six weeks. This move is clearly designed as a challenge to Microsoft Internet Explorer, Mozilla Firefox and Apple Safari. While I applaud Google’s initiative and desire to retain its competitive edge, releasing a new version of its browser every six weeks is overkill. No matter how fast Google or any vendor makes its browser, the actual speeds are still determined by the user’s broadband. And frankly, the constant application upgrades to everyday packages like Adobe, WordPress and the various browsers are a nuisance. One can barely log on to an application without being hounded to upgrade to the latest version. It’s a major nuisance.
But these days, companies feel compelled to make an announcement just to keep their names in the headlines at all costs. There’s never a dull moment in the high tech industry, especially during the dog days of summer. I can’t wait to see what fall brings. If you have any ideas, Email me at: ldidio@itic-corp.com.

The database market will see lots of activity during the 2010-2011 timeframe as nearly 60% of organizations move to upgrade or expand existing and legacy networks.
That statistic comes from new ITIC survey data, which polled 450 organizations worldwide. Not surprisingly the survey shows that longtime market leaders Oracle, IBM, Microsoft and Sybase will continue to dominate the DBMS market and solidify their positions.
Databases are among the most mature and crucial applications in the entire network infrastructure. Database information is the lifeblood of the business. Databases directly influence and impact every aspect of the organization’s daily operations including: relationships with customers, business partners, suppliers and the organization’s own internal end-users. All of these users must have the ability to locate and access data quickly, efficiently and securely. The corporate database must deliver optimal performance, reliability, security, business intelligence and ease of use. It must also incorporate flexible, advanced management capabilities to enable database administrators (DBAs) to construct and oversee a database management system (DBMS) that best suits the organization from both a technology and business perspective.
What will distinguish the DBMS market this year is that the always intense and vociferous vendor rivalries will heat up even more over the next 12 months.
There are several pragmatic reasons for this. Most notable is the fact that many organizations deferred all but the most pressing network upgrade projects during the severe downturn over the past two-and-a-half years. Many businesses are now in a position where they must upgrade their legacy database infrastructure because it’s obsolete and is adversely impacting or will shortly impact the business. Anytime a company decides on a major upgrade there’s always a chance, that they may switch providers. The DBMS vendors know this and will do their level best to lure customers to their platform, or at the very least get a foot in the door.
Another factor that looms large in the 2010 DBMS market dynamics is Oracle’s purchase of Sun Microsystems. That acquisition finally got the green light from the European Commission last month. Speculation abounds as to the fate of the MySQL, which is a popular and highly regarded Open Source DBMS. For the record, Oracle executives stated publicly within the last two weeks that it will continue to support and develop MySQL and even provide integration with other Oracle offerings. But users are uneasy because MySQL does compete to some extent with some Oracle products. Expect rivals, particularly IBM and Microsoft, to aggressively capitalize on user confusion and fear to entice users to their respective platforms.
The DBMS Vendor Landscape
As nearly everyone knows, the four major DBMS vendors: Oracle, IBM, Microsoft and Sybase account for 90% of the installed base, unit shipments and revenue.
Oracle’s 11g is the undisputed market leader. It offers a full slate of online transactional processing (OLTP) as well as specialized database applications. As such it is being assailed from all sides and with relish by rivals who take every opportunity to criticize its’ products and strategy. Oracle, headed by Larry Ellison one of the most visible and outspoken high technology CEOs, happily reciprocates with its own vitriol.
IBM’s DB2 9.5 for Linux, Windows and UNIX remains firmly entrenched in high end enterprises owing to its rock solid reliability, performance, management, scalability and overall data and application integration capabilities. Users are also loyal to the DB2 platform because of IBM’s strong after-market technical service and support offerings. IBM also secures its position within very large enterprises by giving good deals and discounts on licensing renewals and training and support.
Microsoft’s SQL Server 2008 has shown tremendous improvement in scalability, security, ease of use, programmability and application development functionality and is gaining ground particularly among SMB and SME organizations. Microsoft hopes that the increased functionality of SQL Server 2008 will enable it to erode Oracle’s very entrenched presence among enterprises. A big plus for Microsoft is its legion of committed resellers and consultants who do an excellent job of promoting SQL Server 2008 among SMBs and SMEs.
Cost, Interoperability and Performance Top User DBMS Requirements
DBMS upgrades and new installations will be fought, won and/or lost according to three main factors: they are interoperability, cost and performance/features. The latest ITIC survey data found that nearly 90% rated interoperability with existing or planned infrastructure as the most important factor weighed when choosing a server vendor; 80% chose cost as a main DBMS influencer and 78% cited performance as their main reason for choosing a specific DBMS vendor platform.
But any DBMS vendor that hopes to dislodge or supplant a rival in an existing account will have to work hard to do so. The ITIC survey data also shows that organizations – especially large enterprises – do not readily or often forsake their legacy platforms. According to the survey data, 76% of survey respondents indicated they have not migrated or switched any of their main line of business applications from one database platform to another within the past three years.
This statistic makes a lot of sense. Precisely because DBMS platforms are among the most mature server-based applications in the entire enterprise, it’s much more work to rip out one platform and start fresh. A wholesale switch from one platform to another requires significant capital expenditure monies. Additionally, the business must also invest a lot of time and energy in converting to a new platform, testing new applications, rewriting scripts and re-training DBAs and getting them certified on the new environment. For CIOs, CTOs and IT departments this prospect has roughly the same appeal as having root canal without Novocain.
Nonetheless, one-in-five survey respondents – 20% — did migrate database platforms over the past three years. The most popular reasons for switching DBMS platforms, according to the survey respondents is a move to a custom developed in-house application a customized application developed by a partner. Just over half – 53% — of responding organizations that changed DBMS platforms came from midsized enterprises with 500 to 3,000 end users – a fact that favored Microsoft SQL Server 2008 deployments. Among the 20% of ITIC survey respondents that switched vendors, fully 50% of organizations swapped out Oracle in favor of SQL Server, while 17% migrated from Sybase to SQL Server. Overall, among the 20% of respondents that switched database platforms over the past three years, two-thirds or 67% opted to migrate to SQL Server. In this regard, Microsoft SQL Server converts outpaced rival Oracle by a 2-to-1 margin. Approximately 34% of the 20% of businesses that changed database platforms migrated away from DB2 or SQL Server in favor of Oracle.
IBM DB2 users were among the most satisfied respondents; an overwhelming 96% stayed put.
Analysis: Customer Issues and Chief Challenges
Respondents cite challenges with their database strategies, but are also sanguine about the journey. For instance, one respondent said that the main challenges were “keeping up with changes to the SQL platform and getting our database administrators and appropriate IT managers trained and re-certified on new versions of the technology and then figuring out how it all works with new virtualization and cloud computing technologies. Cost and complexity are also big factors to consider in any upgrade. Networks are getting more complex but our budgets and training are not keeping pace.”
Respondents were particularly focused on the cost issue: “cost, both new licensing and annual maintenance”, “increasing cost of licensing”, “cost is the overriding factor” were just some of the responses.
As for future plans, a 56% majority of respondents report that switching database platforms in the coming months is very unlikely; while 17% said it is not an option to switch and 15% said that switching is a possibility, depending on the circumstances.
Getting organizations to change DBMS platforms is difficult but not impossible. If a rival vendor can offer concomitant performance and functionality, coupled with tangibly better pricing and licensing renewal options which lower Total Cost of Ownership (TCO) and speed Return on Investment (ROI), organizations may be induced to make the switch. The biggest DBMS battle is in the SMB, SME sectors and green field accounts that are adding new databases.
DBMS vendors are anxious to keep the current customers and gain new ones. End users should make the vendors work to keep them as satisfied customers. Dissatisfied customers should voice their concerns and even satisfied customers should let their vendors know what they can do to make them even happier.