2013 Cyber Shopping Sales Surge 20%; Mobile Traffic Up 45% Over 2012
The 2013 five-day cyber holiday shopping sale from Black Friday through Cyber Monday drove the highest sales totals in U.S. history. This year’s sales surged over 20% and mobile traffic increased by 45% compared with 2012 revenues, according to data from IBM Digital Analytics Benchmark Hub, which tracked data from over 800 U.S retailers in real-time.
Apple, Amazon, Best Buy and Wal-Mart were the big winners. Apple especially has reason to be pleased: IBM’s Digital Analytics statistics indicated that Apple iOS devices rang up 450% more online commerce than rival Android devices and Apple customers outspent their Android counterparts by over $13 on individual sales as well.
Additionally, IBM’s cloud-based analytics findings indicated that U.S. shoppers made Cyber Monday the biggest single online shopping day in history with a nearly 21% increase in online sales. Mobile sales exceeded 17% of all online sales, representing an increase of 55% year-over-year, according to IBM Digital Analytics statistics. And the average online order was $128.77.
Retail analysts got a bit of a shock when this year’s Cyber Monday online sales outpaced Black Friday sales by a solid 31.5 %. However, the consumers who shopped on Black Friday spent an average five percent more on each order — $135.27 versus those who spent $128.77 on Cyber Monday purchases. …
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