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Archive for April 2012

IBM this week unveiled its latest generation of industry standard Linux-only servers optimized for its Power architecture along with a new strategy targeting specific x86 applications and workloads.

IBM has been a longtime Linux proponent, supporting industry standard distributions like Red Hat Enterprise Linux (RHEL) and SUSE Linux Enterprise – on its Power Systems line for the last 12 years. This week’s announcement reaffirms Big Blue’s commitment to Linux and broadens its scope with offerings designed to drive more growth for the Power platform in the lucrative x86 arena. IBM will fuel this growth via its mantra, “Tuned to the task,” which emphasizes delivering higher quality and superior economics than rivals.

According to Scott Handy, vice president of IBM’s PowerLinux Strategy and Business Development, “This is an extension to our overall Power strategy to address the Linux x86 space and drive more growth for our Power Systems servers.”

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The always heated ongoing rivalry between Oracle and IBM, just got more contentious, with the recent news that the National Advertising Division (NAD) has called out Oracle for publishing misleading ads in The Wall Street Journal and The Economist claiming Oracle’s T4-4 server is 2x faster and 66% cheaper than IBM’s comparable P795 server.

NAD, a division of the Council of Better Business Bureaus, based in New York City recommended that Oracle discontinue “certain comparative performance and pricing claims” in the national newspaper ads and on the website. Specifically, the NAD took exception to Oracle advertisements claim that “Oracle’s SPARC SuperCluster T4-4 system retails for $1.2 million whereas IBM’s P795 high end server costs $4.5 million – an improbable $3.3 million price discrepancy.

The NAD functions as an objective and impartial self-regulatory forum for the advertising industry. In its official determination, the NAD took pains to remain objective. It noted that both the advertiser (Oracle) and the challenger (IBM) produce high quality computer systems.

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