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Archive for July 2011

Thanks to the 300 of you who took time out of your busy schedules to respond to the joint ITIC/GFI survey on customer relationship management and for OSF-Global in assisting us in composing the questions.

The survey results showed that nearly three-quarters – 74% — of companies are currently using a CRM solution and 57% of survey participants revealed that interest in CRM is increasing significantly. And perhaps most surprising, a 52% majority of survey respondents said they use more than 51% of their CRM solution’s functionality; of that number 18% utilize over 75% of CRM features.

CRM Usage Soars Among SMBs and SMEs

Customer relationship management (CRM) solutions long a staple in large enterprises are now also being widely embraced and deployed by small and mid-sized businesses to more efficiently track and manage businesses’ interactions with customers and partners.

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