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Microsoft Azure Sphere chip for end-to-end IoT security from the Cloud to Network Edge

“MediaTek is a good partner [for Microsoft] to have for its Azure Sphere secure IoT chip,” said Laura DiDio, principal analyst with ITIC. “They will provide a Wi-Fi controller, the processor will run Microsoft’s Linux-based IoT OS and you’ve now got a highly secure, connected device at a decent price point.”

Channel Futures, April 17, 2018

Microsoft Reorganization:

“Microsoft has actually been moving away from Windows and more towards the cloud, analytics and AI for the past ten years,” explained Laura DiDio, an analyst at ITIC. “This did not happen overnight.” DiDio pointed out that Nadella has made major changes quickly during his tenure. “That’s the way you have to move,” to stay relevant, she said. “You’ve got to be agile to stay ahead of the game.”

The changes don’t mean that Microsoft is totally giving up on Windows, DiDio said. But they do mean that Nadella is focusing the company’s energies around stronger assets.

“They’re de-emphasizing Windows,” she said, in order to become a stronger “player in cloud and artificial intelligence, because that’s where the money is.”

CNN Money, March 29, 2018

Failure to deliver reliability and uptime:

“Time is money,” DiDio says. “Systems, networks and connectivity devices are subject to failure. If the downtime persists for any significant length of time, it can be expensive in terms of monetary losses. It can disrupt operations, decrease worker productivity and negatively impact the organization’s business partners, customers and suppliers.

“A security outage of any significant duration can also be a PR nightmare and damage the company’s reputation, causing lost business,” DiDio says. “Reliability and uptime go hand in hand with a comprehensive, detailed backup and disaster recovery plan that also includes an internal operational level agreement that designates a chain of command in the event of any type of service disruption.”

Every organization should have a disaster recovery plan that includes an itemized list of who to contact at vendor organizations, cloud and third-party service providers, DiDio says. “The CISO should also know what the company’s contracts stipulate as the response time from vendors, cloud, and third-party service providers to respond to and thwart security incidents and track down the hackers,” she says.

CSO Online, November 21, 2017

Cal State University and Hartnell College Launching Cohort Program:

“Since 2013, the two institutions have promoted this program as a way to attract minorities, women and students who are the first in their families to attend college to Computer Science and STEM subjects. The Cohort program nurtures these students by having them take their CS classes as a group.” DiDio says. It also helps them adjust more quickly to college life by providing them with group study and life skills classes to help them stick with CS as a major and graduate.

“So far, so good. A 75% majority of students enrolled in the CSUMB/Hartnell CS Cohort program graduate. This is well above the national average of about 30%,” DiDio notes.

ITIC Corp, November 17, 2017

Burger King Ad Creates Whopper of a Mess:

“In the Internet of Things environment, where you can have “an ecosystem or ecosystems of ecosystems interconnected, the attack vector universe is potentially limitless,” noted Laura DiDio, research director for IoT at 451 Research.

The risks are “everywhere, and what you can do is mitigate risk to an acceptable level,” she told the E-Commerce Times — but that requires vendors to make secure products.

E-Commerce Times, April 13, 2017

United Airlines Customer Service Snafus:

United’s behavior was “cavalier and callous,” said Laura DiDio, research director for IoT at 451 Research.

“The deck is stacked against passengers these days,” she told CRM Buyer.

However, this situation “is a PR nightmare for United Airlines,” DiDio added, “and it’s not going away.”

CRMBuyer, April 11, 2017

“It” is finally here. Apple CEO Steve Jobs unveiled the iPad tablet device at the Yerba Buena Center for the Arts in San Francisco to a packed house amidst thunderous applause.
After months of speculation, which reached a fevered pitch over the last two weeks, it was absolutely imperative that Apple‘s iPad live up to the hype. And it does. Jobs characterized the iPad as a third device category between a notebook and a smart phone; and given the features and the form factor that is a credible claim.
The biggest and most pleasant surprise was the very affordable price tag: iPad list pricing begins at $499 for the basic 16GB model and goes up to $829 for the most expensive 64GB model which includes Wi-Fi and 3G. While many industry watchers expected the iPad to sell for less than $1,000 (US), it’s safe to say that no one expected it to break the $500 barrier. This aggressive tag should enable the iPad to effectively compete and competitively priced compared to the smaller and wildly popular Netbooks, which is no doubt exactly what Steve Jobs intended.
The iPad incorporates all of the rumored features and elements that consumers have come to expect and demand from Apple and then some. It incorporates superior graphics, an elegant case, a slick user interface and a multi-touch virtual keyboard. In another nod to usability, the iPad can be angled or tilted in any direction while still allowing the user to view the screen. And at just half an inch thick and weighing only 1 ½ lbs. the iPad sports a sylph-like silhouette that would be the envy of every supermodel, not to mention potentially millions of consumers who will love the portability of the slim, lightweight form factor.
The iPad, which comes equipped with a 1GHz Apple A4 chip, is also available in a variety of configurations to fit various budgets. Customers can purchase the iPad with 16-, 32-, or 64 GB solid state hard drives. And in what will surely be a boon to consumer and corporate road warriors, the iPad has a battery life of 10 hours for mainstream applications. And the iPad can sit on Standby for a month without requiring a charge, according to Jobs. All models come equipped with Wi-Fi and Bluetooth connectivity.
The iPad is also fully interoperable with Apple’s other top selling products the iPhone, iPod and iTunes. Interoperability is a necessary and crucial component to the iPad’s future success. It also has the speed and power to run the latest games, TV and movies; an E-book reader and content from multiple external sources.
Broad Appeal
The iPad seemingly has something for everyone: enough speed and power to attract the gaming crowd; E-book reader capabilities; Google Maps; the ability to watch TV, movies and video – YouTube can be viewed in high definition (HD). It also features broad application support which is the life blood and a necessary element for the success of any hardware device. It already supports popular applications such as Calendaring, Google Maps, Facebook and even Major League Baseball. The iPad will also appeal to scrapbooking and photography buffs. It has a photo scrubber bar on the bottom of the screen that has multiple settings, that lets the user flip through photo albums, run slideshows and listen to music. And while it may not be the [Amazon] Kindle Killer as some have dubbed it, at the very least the iPad will give the Kindle some tough competition. Apple has already lined up five publishing powerhouses including: Harper Collins, Macmillan, Simon and Shuster, Hatchett House and Penguin Books. More such partnerships will likely be announced in the coming months.
Analysis
The iPad has two missions to fulfill. The first is that it must equal or exceed the very high bar that Apple has set for itself. This is no mean feat. Apple aficionados and critics alike have been spoiled by the dizzying array of devices Apple has released over the past several years. These range from new innovative Mac Books like the MacBook Air to the market changing iPhone and iPod and the ubiquitous iTunes for music downloads.
Apple now finds itself in the enviable or unenviable position of having to top itself in the quest to deliver “the next big thing” and secure its spot on the top of the hardware mountain.
Secondarily, the iPad is Apple’s attempt to fell multiple competitors — from Amazon to Google to the Net book vendors — with a single arrow.
So how does the iPad stack up? From a feature/function standpoint it lives up to the hype and it exceeds expectations from a pricing standpoint. Steve Jobs may very well have introduced a third device category. The iPad appeals to a broad user constituency that includes gamers, E-book readers, music and photography lovers, Web surfers and mobile and remote users (and probably some corporate knowledge workers as well) as well as casual consumers who just want to get the latest and greatest consumer offering that won’t break their budgets.
Undoubtedly, there will be some users who will simply shrug their shoulders and say, “I already have a notebook or Net book, why do I need the iPad?” And that’s fine.
And while it may not kill Amazon’s Kindle or the rival Net books it will force those competitors to respond with more advanced features and aggressive price points in the near and intermediate term. There is no doubt that other vendors fear Apple as witnessed by the many new tablet devices that were introduced at the Consumer Electronics Show earlier this month. Everyone wanted to beat Apple’s iPad to market.
No, the iPad is not Moses coming down from the mountain with tablets containing The 10 Commandments, but then again Moses didn’t have such a large audience, the benefit of sending his message out via the Web or the advantage of Apple’s marketing machine.
When all is said and done, the sales to end users – consumer and corporate alike – will be the final arbiters of the iPad’s success. The first sales figures, including pre-orders should be available within the next few months. Meanwhile, Apple has done its part by imbuing the iPad with the features, functions and broad application and industry support that are necessary to make it a success. Barring any unforeseen or show stopping bugs, the iPad looks like a winner.



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